London, 28 September 2004 - unanimis, the digital sales specialist, today announced that it had won an additional contract with BBC Magazines to provide advertising and sponsorship sales services for Radio Times.com.
The website, which relaunches next month, has been awarded to unanimis, who also provide advertising and sponsorship sales services for the BBC Magazines’ Top Gear.com site. unanimis will start to represent sales across the Radio Times.com site on 25th September 2004.
“BBC Magazines’ decision to return the Radio Times.com account to unanimis is testament to the efforts of our experienced sales team and the account management services we provide to our clients,” said Khalil Ibrahimi, founder and managing director of unanimis. “unanimis’ work for Top Gear.com surpassed BBC Magazines’ expectations, and we are excited by the prospect of carrying this success over to our work with Radio Times.com.”
“BBC Magazines works closely with unanimis to help monetise several of its key websites,” said Rebecca Woodward, head of new media and syndication, BBC Magazines. “We decided to return the Radio Times account to unanimis because of its unparalleled knowledge of the industry and the consultancy and sales services that deliver great value and results time and time again.”
unanimis previously represented Radio Times.com for the BBC from July 2003 through to April 2004. Radio Times.com is unique for its audience and quantity of users which constitute a much younger age profile than the BBC Radio Times magazine; 40 per cent of Radio Times.com users are under 25, with 64 per cent under 34. The site attracts 11.5 million impressions monthly with 83 per cent of users falling into the affluent ABC1 socio economic groups.
To see the BBC Radio Times website please visit www.radiotimes.com
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NOTES TO EDITORS
About unanimis (www.unanimis.co.uk)
unanimis is a digital sales specialist operating commercially across all media helping marketers and media owners create tangible value and commercial return through advertising, strategic partnerships and other interactive media channels.
The founding partners launched unanimis in February 2001 as the UK’s first operation with the sole business aim of bridging the gap between the advertising agency and marketing consultancy.
unanimis has four principle services available to clients:
An outsourced sales operation that allows media owners to monetise the web traffic they generate
Strategic partner development specialisation
udirect – a division that specialises in consulting clients on how to monetise their opt-in email, MMS, and SMS data
Awarez – the UK's fastest growing marketing technology company, providing online advertisers, publishers, and agencies with 3rd-party resources to manage advertising inventory and campaigns
Compiled of a group of sales, business development, marketing and media specialists under one roof, unanimis clients include: BBC’s Top Gear & Radio Times, Channel 5, The London Stock Exchange, eBay, Ticketmaster and ebookers.
Through its access to more than 44.5%* of the UK Internet consumer market, unanimis has increased the success and value of its clients’ brands and optimised their online advertising sales.
*Source: 2004 ComScore Media Metrix
About BBC Radio Times
www.radiotimes.com is the UK’s premiere website for the most up to date information on TV, radio and film. The site had a record year with an ABCe of 356,298 unique users (ABCe, May 2004) - up 43% year-on-year; and 10.6 million page impressions (ABCe, May 2004) - up 31% year-on-year. RT.com also launched its own SMS programme reminder service in 2004 and increased its support of the magazine with competitions, extra channels and online polls.
For further press information, please contact:
Tel: +44 (0) 20 7379 6662
Head of Client Services
unanimis consulting limited
Tel: +44 (0) 207 299 7373
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