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New five megapixel addition to Fujifilm’s ultra-smart ‘F’ range of digital cameras

Fujifilm today announced the FinePix F455 Zoom, a sleek new model that increases Fujifilm’s already powerful presence in ultra-compact digital cameras. Beneath its elegant exterior lies a powerful sensor delivering five megapixel resolution and a 3.4x optical zoom lens, balancing strength and style in a diminutive package exactly the same size as a standard deck of cards.

The FinePix F455 Zoom also boasts a high resolution, two-inch LCD screen, making it ideal for checking the five megapixel detail of your best shots.

Capable of low sensitivity settings of ISO 80, the FinePix F455 Zoom allows users to capture images of exceptional clarity, even in bright conditions. The five megapixel sensor also means that images can be enlarged without loss of quality or detail.

Furthermore, Fujifilm has developed a new battery system with reduced energy consumption, giving the FinePix F455 Zoom greater staying power. And with its xD-Picture Card™ memory (currently available in capacities up to 512MB), the FinePix F455 Zoom can store and download multiple images quickly and easily. This versatile camera also comes with a USB PictureCradle, useful for recharging batteries and parking your camera when not in use. PictBridge™ compatibility means that images can also be printed directly without the need for a PC or a Mac.

FinePix F455 Zoom features at a glance:

* CCD sensor delivering 5.2 million pixels
* High resolution 2” LCD monitor for the best clarity and detail
* 3.4x optical zoom lens
* Low sensitivity settings of ISO 80 for photography in bright conditions with low noise
* Movie capture of 10 frames per second with sound
* xD-Picture Card™ providing large storage capacity, lower power consumption and fast write speeds (16MB to 512 MB capacities currently available)
* USB PictureCradle for fuss-free image downloading and battery recharge
* PictBridge™ compatible for direct printing without a PC

Adrian Clarke, Fujifilm’s Director of Consumer Products, said, “Making a small camera is not the exciting part. The exciting part is making a camera that is both small and does justice to what people would expect from Fujifilm in terms of image quality. We feel we’ve reached that point with the F455 Zoom - I’ve seen batteries that are bigger than this camera!”

Availability & pricing

The FinePix F455 Zoom will be available from UK retailers in November 2004. Pricing will be announced nearer to the date of retail launch.*

Notes to Editors

*For up-to-date pricing on any Fujifilm digital products, please contact Midnight Communications.

For further information, images and products for review, please contact:

Lucy Park/Simon Mustoe
Midnight Communications
0870 458 4182
lucy@midnight.co.uk/simon@midnight.co.uk

Jenny Hodge
Fuji Photo Film (UK) Ltd
020 7465 5852 / 07775 897360
jhodge@fuji.co.uk

Information about Fujifilm products, and high-resolution images, are also available at www.fujifilm.co.uk/presscentre

Contact details for customers

For information about Fujifilm and its products, please visit: www.fujifilm.co.uk or call
020 7586 1477.

Other Fujifilm products

For press information on Fujifilm consumer film cameras and film, please contact:
Melissa Fernandez / Rana Rahman
Union PR
Tel: 020 7428 0999
Email: melissa@unionpr.co.uk / rana@unionpr.co.uk

For press information on Fujifilm Equipment & Systems (minilabs and kiosk systems), please contact:

Claire Jennings
The Bright Consultancy
Tel: 01564 795535
Email: claire@bright-consultancy.co.uk

About Fujifilm

Fujifilm is committed to developing the very best imaging and information products, both conventional and digital. The company employs more than 72,000 people worldwide, with 173 subsidiaries stretching across four continents. Outside of Japan, Fujifilm has key manufacturing facilities in Europe and the USA for core products such as colour film, colour paper, single use cameras and PS plates, and two further factories in Brazil and China. It has a global turnover in excess of £13 billion.

Fuji Photo Film (UK) Ltd has been supplying the imaging, printing and graphics industries, as well as professional and enthusiast photographers, with high quality, innovative products and services for over 25 years in the UK. It currently employs more than 450 people and has become one of the country's most popular photographic brands.

© 2004, Fuji Photo Film (UK) Ltd. Specifications are subject to change.



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