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Fujifilm FinePix S3 Pro: the digital SLR that’s tuned for image quality

Any photographer who has thought hard about their choice of film, and whose work is geared towards ultimate image quality, will understand the appeal of the Fujifilm FinePix S3 Pro.

Representing the company’s pursuit of film photography standards for the digital world, the FinePix S3 Pro introduces Fujifilm's unique Super CCD SR II - dual pixel technology that is technically inspired by the structure of silver halide crystals in colour negative film.

The new sensor produces 12.34 million effective pixels in 6.17 locations, combining 6.17 million high-sensitivity S-pixels and the same number of low-sensitivity R-pixels. Thanks to a newly developed image processor, the FinePix S3 Pro achieves exceptional image quality with a fourfold increase in dynamic range over non-SR Super CCD sensors, rich colour reproduction, high signal to noise ratio (lower noise at higher sensitivities) and tonality that was previously impossible to generate with digital cameras.

The FinePix S3 Pro’s designers have been able to make full use of Fujifilm’s extensive colour film expertise. For instance, rather than force photographers to shoot in RAW mode and spend time on an extensive workflow process, Fujifilm has introduced Film Simulation Modes, dynamic range presets and colour space selection.

Once the photographer is familiar with these settings, they will be able to produce JPEG images straight from the camera, which require no post-production. Photographers can choose between smooth, extended tonality and natural skin tones, or the dramatic impact of highly saturated colour. The FinePix S3 Pro’s Film Simulation Mode is the equivalent of changing film type to suit shooting conditions, and achieves this at the touch of a button.

The FinePix S3 Pro is designed from the photographer's viewpoint. The body design of the camera has been developed with significant improvements in versatility and ease of use. Dual shutter release buttons are provided for both landscape and portrait compositions, and dual LCD monitors confirm shooting settings and composition at a glance, without the need to scroll through menus. In addition, the body has been sculpted and rubberised to provide a solid grip.

For the first time on any digital SLR, a pre-exposure Live Image Mode has been incorporated to enable photographers to frame and focus images without the need to use the viewfinder. Activated for up to 30 seconds prior to a normal exposure, Live Image Mode is ideal for shots using a tripod as well as effective capture of candid images.

The FinePix S3 Pro features two D-TTL compatible flash interfaces (hot shoe and synchro terminal) and dual media slots, making it compatible with xD-Picture Cards™ , CompactFlash™ and Microdrive™ cards up to 4GB capacity.

Expandable shooting options are achievable thanks to the FinePix S3 Pro's compatibility with Nikon-fit lenses and accessories, including the latest ‘DX’-designated options, giving plenty of scope for further shooting control.

The FinePix S3 Pro comes bundled with Hyper Utility Software HS-V2 Ver. 3.0 which enables high-quality RAW data conversion, and incorporates an image viewer, PC control functions and expanded colour processing options.

FinePix S3 Pro features at a glance:

* Super CCD SR II sensor delivering 12.34 million effective pixels (6.17m S-pixels + 6.17m R-pixels)
* 4,256 x 2,848 (12.1 million) recorded pixels
* Film Simulation Modes to replicate the results of various reversal and professional portrait colour negative films
* Improved and adjustable dynamic range by changing the mixing ratio of the 'S' and 'R' pixels
* Dual shutter release buttons (for horizontal/vertical orientation)
* Dual LCD monitors
* New 2”, 235,000 pixel LCD monitor
* Sensitivity: ISO 100, 160, 200, 400, 800, 1600
* Dual flash interfaces to support hot shoe and synchro terminal options
* D-TTL flash metering
* Nikon F-Mount for compatibility with Nikon lenses
* Nikkor D and G-type lens support
* High speed dual image interfaces (IEEE 1394 and USB 2.0)
* Live Image Mode for accurate image preview, focusing and framing
* Lightning fast start-up
* Selectable RAW capture modes
* USB 2.0 and FireWire connectivity
* xD-Picture Card™ and CompactFlash™ / Microdrive™ media slots (compatibility information available at www.fujifilm.co.uk)
* DC-IN, Video Out, PC Sync terminal
* HS-V2 Ver. 3.0 software included with the camera

Adrian Clarke, Fujifilm’s Director of Consumer Products, said, “Photographers obsessed with image quality will identify with the technicians who developed the FinePix S3 Pro. The S3 Pro is what DSLR photography is all about - not compromising matters by adding yet more pixels, but instead concentrating on adding pure picture quality.

"Moreover, it offers the professional photographer more versatility than ever before. Anybody whose best work is on conventional Fuji film won’t need to look any further for the digital equivalent.”

Availability & pricing

The FinePix S3 Pro will be available from UK retailers in late October 2004. Pricing will be announced nearer to the date of retail launch.*

Notes to Editors

*For up-to-date pricing on any Fujifilm digital products, please contact Midnight Communications.
For further information, images and products for review, please contact:

Simon Mustoe/Lucy Park
Midnight Communications
0870 458 4182
simon@midnight.co.uk/lucy@midnight.co.uk

Jenny Hodge
Fuji Photo Film (UK) Ltd
020 7465 5852 / 07775 897360
jhodge@fuji.co.uk


Information about Fujifilm products, and high-resolution images, are also available at www.fujifilm.co.uk/presscentre

Contact details for customers

For information about Fujifilm and its products, please visit: www.fujifilm.co.uk or call
020 7586 1477.

Other Fujifilm products

For press information on Fujifilm consumer film cameras and film, please contact:
Melissa Fernandez / Rana Rahman
Union PR
Tel: 020 7428 0999
Email: /

For press information on Fujifilm Equipment & Systems (minilabs and kiosk systems), please contact:

Claire Jennings
The Bright Consultancy
Tel: 01564 795535
Email: claire@bright-consultancy.co.uk

About Fujifilm

Fujifilm is committed to developing the very best imaging and information products, both conventional and digital. The company employs more than 72,000 people worldwide, with 173 subsidiaries stretching across four continents. Outside of Japan, Fujifilm has key manufacturing facilities in Europe and the USA for core products such as colour film, colour paper, single use cameras and PS plates, and two further factories in Brazil and China. It has a global turnover in excess of £13 billion.

Fuji Photo Film (UK) Ltd has been supplying the imaging, printing and graphics industries, as well as professional and enthusiast photographers, with high quality, innovative products and services for over 25 years in the UK. It currently employs more than 450 people and has become one of the country's most popular photographic brands.

© 2004, Fuji Photo Film (UK) Ltd. Specifications are subject to change.



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