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Press release


+ Latest version of Fourth Shift increases productivity and return on investment for Demand Driven Manufacturers

Reading, Berkshire UK – October 6, 2004 – For immediate release:

SoftBrands, a global leader in next-generation enterprise software for businesses in the manufacturing and hospitality sectors, today announced that Aqualisa Products Limited successfully upgraded to the latest Fourth Shift release, R7.30.

Under severe pressure to increase production throughput after the launch of a major new product and rapidly growing sales, Aqualisa Products Limited, a market leader in the design and manufacture of domestic bathroom shower systems, chose to update and exploit the potential of its existing SoftBrands Fourth Shift enterprise resource planning (ERP) system.

“Improved reporting means that managers get the information they need more quickly, so the speed and quality of decision making is better. Salespeople and engineers in the field also get the information they want sooner and with less effort. And moving to SQL Server for the company’s ERP has the added benefit of making exchange of information with other SQL-based applications - such as our field service management system - much easier,” said Ian Sadlier, computer services manager, Aqualisa.

In June 2004 Fourth Shift version R7.30 was installed. Using the new database and associated tools, the company then replaced more than a dozen PC management reporting databases and eliminated the overnight transfer of ERP data to a number of PCs.

As a result Aqualisa has been able to significantly raise productivity across its business and improve customer service thanks to a number of new features of the upgrade. These include a Microsoft SQL database and other valuable technical advances. Not only has the level of operational efficiency been raised, but the upgrade meant a number of key business processes could be streamlined and the IT infrastructure itself improved.

Gareth Robinson, vice president of SoftBrands EMEA, said: "Aqualisa has been truly bold and visionary in exploiting the latest technological developments. The company knows that reducing costs is not enough. In today's globally networked, real-time and demand-driven economy Fourth Shift is used to actively support innovation and business growth, not only for product design and manufacture, but also for streamlining business processes and workflow, and aiding strategic supply chain management.

He added: “We look forward to continuing the partnership with competitive players like Aqualisa, helping them add value to their products and services as they become more agile, profitable and world-class enterprises.”


SoftBrands, Inc. is a global leader in providing manufacturing solutions for small to medium-size enterprises (SMEs) worldwide currently focused on the hospitality and manufacturing industries. With more than 5,000 customers in over 60 countries now actively using its manufacturing (Fourth Shift[TM], evolution[TM], Demand Stream) and hospitality products SoftBrands has established a worldwide infrastructure for distribution, development and support of enterprise software. The company, headquartered in Minneapolis, Minnesota, has over 500 employees with branch offices in Europe, Asia, Australia, the Middle East and Africa. (Additional information at



Siobhan Robinson
Marketing Manager - EMEA
Telephone: +44 (0)118 975 4080

Issued by:
Mark Mitchell
Pattison Mitchell & Associates
Telephone: +44 (0)20 7924 7700

This press release was distributed by ResponseSource Press Release Wire on behalf of Pattison Mitchell Associates in the following categories: Manufacturing, Engineering & Energy, Construction & Property, for more information visit