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Leading North American Mobile Commerce Software Company, Qpass, Makes Further Commitment to Europe by Joining MDA

London, UK - 7 October, 2004 - Qpass, the proven and preferred provider of mobile commerce software, today announced its membership in the Mobile Data Association (MDA), underscoring Qpass' commitment to leading mobile data innovation and contributing its expertise to m-commerce initiatives in Europe. The MDA, a non-profit, global association for vendors and users of mobile data, has many prominent members including mobile operators Orange, T-Mobile, O2, and Vodafone.

"Qpass is a valuable addition to our membership," says Mike Short, Chairman of the MDA. "The MDA is dedicated to promoting the use of mobile data and we're excited to learn how Qpass has helped operators in North America dramatically increase the uptake in premium mobile services."

Qpass Services Management software provides leading mobile operators, including Cingular Wireless, AT&T Wireless, and Nextel, the ability to efficiently generate tremendous revenue from premium services and applications. Qpass software is the foundation of data and service delivery programs for these operators, enabling offer management, payment and customer care for services including ringtones, games and premium messaging.

"Qpass is moving rapidly into Europe and our participation in the MDA is the most recent demonstration of our commitment to a very strategic and important market," said Chase Franklin, Qpass CEO. "We're eager to work closely with the MDA to accelerate our progress and gain further expertise on how Europeans are embracing mobile data."

Qpass' operator and service provider customers have achieved phenomenal results by being able to quickly and easily integrate tens of thousands of premium data services and applications to their billing and CRM systems. Qpass customers have experienced sales increases of more than 3,500% over the past 18 months, resulting in premium data services revenue worth hundreds of millions of dollars per year. Qpass Services Management software gives operators control over their mobile commerce business and allows them to offer any type of premium service across any type or generation of network using multiple payment methods.

About Qpass
Qpass, headquartered in the US and with offices in Europe, is the proven and preferred provider of mobile commerce software for leading mobile operators. Qpass customers collectively reach more than 70 million subscribers today. These operators, including Cingular Wireless, AT&T Wireless, Nextel, Alltel and Dobson, use the Qpass Services Management software as an overlay to existing business systems. The software efficiently manages mobile commerce payment and settlement, content partner relationships, service bundle creation and customer care in mobile or Wi-Fi networks. Over the past 18 months alone, operators have achieved sales increases of more than 3,500% with Qpass software, driving premium data services business worth hundreds of millions of dollars per year. Today more than 165 content partners and aggregators are integrated with Qpass software, delivering over 10,000 applications to mobile users. For more information, visit www.qpass.com.

About the MDA
The Mobile Data Association is a trade body representing the common voice of the mobile data industry, and is the official authorized consolidator of SMS and WAP market data on behalf of the UK cellular networks. With more than 80 members throughout Europe, the MDA provides a forum for the industry to meet and share information and is a credible point of contact for the press and consumers. The MDA promotes the uses and benefits of mobile data through conferences, seminars, the media and a dedicated website and maintains an informal dialogue with the appropriate government and regulatory bodies. For more information, visit www.mda-mobiledata.org and www.text.it. Press contacts Kate Marriott / Sally Anne Partoon
Mobile Data Association Tel: +44 (0) 1902 738000 / +44 (0) 7780 512698 Email: sallyanne@mda-mobiledata.org.


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