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+ Partnership enables customers to easily and cost-effectively comply with impending electronic product code (EPC) mandates

Royston, Hertfordshire UK – October 11, 2004 – For immediate release:

Lilly Software Associates(TM), together with its business partner Loftware, Inc., has announced that it will offer existing and new customers the radio frequency identification (RFID) capabilities required to comply with the pending mandate on electronic product code (EPC).

This latest development has been made possible because Lilly Software has integrated into its VISUAL Enterprise(TM) supply chain management system Loftware's newly released Premier Plus RFID product, offering as a result the first fully scalable system for creating RFID or smart labels.

In particular, Lilly Software's joint initiative aims to help manufacturers and suppliers address the demands being made by large retail stores to adopt
RFID marking and tracking systems. For example, the US retailer Wal-Mart recently announced its plan to implement a RFID-based pallet- and case-level tracking system. This means its top 100 suppliers will be required to comply by January 2005 and all its suppliers must follow suit by 2006.

The announcement regarding Wal-Mart's plan has resulted in efforts to standardise the global specifications for RFID tags. Of primary concern for
most companies will be the anticipated cost and resource requirements that RFID investment and implementation will place on them.

"While the EPC mandates are creating quite a stir among suppliers of major retailers, we're happy to report that our VISUAL Enterprise customers can readily meet the new requirements with the help of Loftware's Premier Plus RFID," said David Bennett, Vice President of Product Management, Lilly Software. "Unlike many solutions in the market, VISUAL users across all industries can easily extend their current software investment to meet the new requirements."

VISUAL Enterprise is a comprehensive end-to-end supply chain management system that focuses on helping manufacturing companies respond to the increasingly difficult demands made by their customers. For different levels of warehouse and distribution management, companies may choose between two Lilly Software modules that are designed to fully integrate with VISUAL Enterprise, the company's WMS for paper-based operations and VISUAL DCMS(R, which supports RFID operations.

The availability and integration of the Loftware product into VISUAL Enterprise means that, when they need to, Lilly Software customers will be able to add or extend RFID capability and comply with demands made by large retailers. Just as its partner offers choice, Loftware's solutions let customers decide whether to create labels or tags that include barcode and RFID technology, or print labels that people may read conventionally.

"Loftware's technology is a major component of VISUAL Enterprise's functionality in terms of shipping and distribution for our customers," said
David Bennett. "Our partnership with this dynamic company is further proof of Lilly Software's commitment to provide our customers with the tools and technology they need for success."

ABOUT LILLY SOFTWARE ASSOCIATES Lilly Software Associates, Inc., provides a complete line of enterprise and supply chain solutions for manufacturers and distributors. The VISUAL Enterprise(TM) suite of products helps companies capture and analyse real-time data about all their business processes using ERP, Project Management, Business Performance Management, Quality Management, Customer
Relationship Management, and Warehouse Management System capabilities. From award-winning software to strategies in lean manufacturing and Theory of Constraints (ToC), Lilly Software offers companies the tools they need for higher productivity and profitability.

Most VISUAL(R) applications run on Windows(R) 98, Windows NT, Windows 2000, Windows XP, UNIX(R), LINUX, Novell(R), using SQLBase(R), Microsoft SQL Server(R), or ORACLE(R) relational databases.

Lilly Software's European headquarters are based in Royston, Hertfordshire, from where the company manages a full range of sales and technical support services throughout the United Kingdom, Ireland and continental Europe. The supplier is a founding member of the ERP Vendors Forum, a group of leading software vendors that address the needs of the manufacturing industry in the UK.

Loftware is a leading independent innovator, pioneering global marking solutions for the last 18 years. Their flag-ship product, the Loftware Print Server, provides both server and client side technology and contains a full suite of enterprise tools allowing corporate back-office ERP, WMS, MRP, Supply Chain Execution and other mission critical applications to meet barcode and RFID compliance needs of the global supply chain. More information at


More information from:

Richard Hudson
Lilly Software Associates Ltd
Archway House, The Lanterns
Melbourn Street, Royston
United Kingdom

Telephone: +44 (0)1763 232 222
Facsimile: +44 (0)1763 233 333

Issued by:
Mark Mitchell
Pattison Mitchell & Associates
Telephone: +44 (0)20 7924 7700

This press release was distributed by ResponseSource Press Release Wire on behalf of Pattison Mitchell Associates in the following categories: Business & Finance, Manufacturing, Engineering & Energy, Computing & Telecoms, Transport & Logistics, for more information visit