Skip navigation
Skip navigation
You are using an outdated browser. Please upgrade your browser.

Press release


Reading, Berkshire UK - October 18, 2004 - For immediate release:

SoftBrands, a global leader in enterprise software for businesses in the manufacturing and
hospitality sectors, today announced the appointment of two senior sales managers.

The appointments support plans to further expand sales within the manufacturing industry in
the Europe, Middle East and Africa (EMEA) regions. The development forms part of
SoftBrands' global strategy to achieve significant growth and market leadership in the small to
medium-size enterprise (SME) market.

Stuart Smalley is the newly appointed Director of Global Accounts, EMEA. Smalley was
SoftBrands' Director of Sales UK. The expansion of global accounts is vital to the company's
overall plans for growth. Around the world, the company's well-proven enterprise resource
planning (ERP) system, Fourth Shift, is especially popular with the manufacturing subsidiaries
of large multinational corporations.

SoftBrands customers at this level include many well-known corporate names such as
Filtrona, GKN, Trelleborg, Oriflame, Molex and Electrolux. Smalley already has an excellent
relationship with these key accounts, which will be invaluable in ensuring SoftBrands
continues to offer the best possible combination of product, service and partnership.

Russell Twiss joins SoftBrands as Sales Director EMEA. He brings with him a highly
successful record of sales in the United Kingdom, achieved over several years in a
succession of leading ERP suppliers including most recently XKO, before that FrontStep (now
Mapics) and other mid-market vendors.

Twiss will be responsible for managing an international team of direct sales personnel and
resellers, tasked with selling more ERP systems and lean automation software solutions into
the SME manufacturing industry in the Europe, Middle East and Africa regions.

The changes announced today reflect key decisions made by Gareth Robinson, Vice
President and General Manager, SoftBrands EMEA.

"In every area of SoftBrands' worldwide operations from North America to China to India and
the Middle East, Africa and Europe, the company is investing in the best possible human
resources. We are pursuing aggressive growth whilst remaining a stable, reliable partner in a
highly volatile and demand-driven world. We are also positioning ourselves to take advantage
of the strategic alliance with SAP, formed in February this year, which promises to become
one of the most competitive and compelling ERP propositions on the market," said Robinson.

SoftBrands is dedicated to helping its customers maintain a balance in today's global
economy, allowing customers to deliver on the benefits of real-time, demand-driven variability
to their customers.

SoftBrands Inc. is a global leader in providing manufacturing solutions for small to medium-
sized businesses (SMBs) worldwide currently focused on the hospitality and manufacturing
industries. With more than 5,000 customers in over 60 countries now actively using its
manufacturing (Fourth Shift[TM], Fourth Shift Edition[TM], evolution, Demand Stream) and
hospitality products, SoftBrands has established a worldwide infrastructure for distribution,
development and support of enterprise software. The company, headquartered in
Minneapolis, Minnesota, has over 500 employees with branch offices in Europe, Asia,
Australia, the Middle East and Africa. (Additional information at
More information from:

Siobhan Robinson
Marketing Manager, SoftBrands EMEA
Telephone: +44 (0)118 975 4080

This press release was distributed by ResponseSource Press Release Wire on behalf of Pattison Mitchell Associates in the following categories: Business & Finance, Computing & Telecoms, for more information visit