Buyers and sellers of advertising space have a new online business exchange designed specially to match their needs. Myadbase.com, from Admedia Solutions, makes it possible for buyers of advertising to find relevant media offers from a huge selection of advertising media companies in the UK and Ireland. Myadbase.com works across all media industries, including magazines, web-sites, TV, Radio, Outdoor and more.
Media sellers are currently adding profile pages and descriptions for each of their chosen media on the Myadbase website. By the spring of 2005 potential buyers will be able to view and purchase advertising space via an auction or fixed pricing. Sellers will then benefit from a fully automated buying solution for their unsold advertising space.
With fifteen years experience in the advertising industry, Andrew Long, co-founder of Admedia Solutions, explains why Myadbase.com is at the forefront of a media sales revolution, “I have seen many changes in the way people buy and sell advertising space. We are developing Myadbase.com to provide buyers and sellers with an effective search and buy platform that is easy to use. Although, our initial launch is for the UK and Ireland, a partner program is in place where International media specialists can use the existing Myadbase.com template for their own market and country.”
The main attraction of the Myadbase.com system is its simplicity. All buyers and sellers have to do, is to register free online at www.myadbase.com. Sellers can then add a profile page for each of their chosen media. Buyers view those details and get in touch with the seller directly to conclude the deal.
An exciting development for Spring 2005, will be the launch of the 'storefront direct' service for all media sellers. This new function will enable sellers to sell advertising space on the site through an automated auction or fixed pricing system. The seller will always be in control. They confirm which buyers can purchase the space and Myadbase charges a nominal five percent commission fee 45 days after the issue or display date of the chose media.
The company behind the Myadbase.com portal, Admedia Solutions, also offers a direct sales solution for publishers wanting someone to work with them on their advertising sales project. They appoint the right person for the job and support both parties at all times. This service can be found on the ‘custom services’ link from the home page at www.myadbase.com.
“Myadbase.com will soon be the only portal advertising buyers and sellers will need. More importantly, it makes it easy for people to do business. We have a whole host of complementary services available to all freely registered users,” Andrew Long concluded.
Andrew Long, Admedia Solutions Ltd
PO Box 44, Cambridge, CB4 2NA, UK
Tel: +44 (0)1480 357357
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