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CD WOW!, Blackwell’s, Bookpeople and Mankind amongst first retailers to sign up to network independent mobile shopping service from Reporo

November 5th, 2004 – Retailers can now offer customers a quick and convenient way of shopping at any time and from anywhere, thanks to a new mobile phone shopping service launching today. Reporo is a fast, secure and simple way for consumers to browse and buy from a range of stores using their mobile phone, regardless of the operator network. Ten brands have already signed up to Reporo, including CD WOW!, Blackwell’s, The Bookpeople and Mankind.

According to Marius O’Reilly, marketing director of CD WOW!, Reporo offers a valuable new service for its members: “Our members are not always able to get to a PC to access the internet when they remember birthdays, see an advert for the latest DVD release or hear a song they like when they’re in the pub drinking with friends. Joining Reporo means our members can now buy from CD WOW! whenever they want and wherever they are.”

Reporo is creating a mobile shopping marketplace with as broad a range of retailers as possible to give consumers maximum choice. In addition to CDs, DVDs, books, health and beauty, and consumer electronics, Reporo is looking to add brands for flowers, fast food, tickets, gifts, travel and hotels, and plans to populate the marketplace with approximately six retailers in each sector within the next six months. To achieve this Reporo is offering to waive the set up costs depending on the size of retailer and the length of contract signed. New retailers will automatically have access to a potential audience of over two million consumers who will be instantly able to access their stores once they have signed up.

“Blackwell’s was the first UK bookseller to launch a fully transactional ecommerce site and we are really excited about being one of the earliest adopters of mobile commerce as well,” commented Richard Turner, business development director of Blackwell’s. “We expect the Reporo service to be really successful amongst our primary target market of students, as they are major spenders on mobile phone calls and services already and are more likely to embrace the speed and convenience of shopping via their phones.”

Reporo is working closely with retailers to help them demonstrate to their customers the value of a convenient, portable and simple way to shop using a mobile phone. Users simply sign up to the service, download Reporo to their mobile phone and then click on the Reporo icon to view the list of Reporo stores. To pay for items in their shopping basket, users type in a secure four-digit PIN number, chosen during the sign-up process, to authorise the transaction.

Reporo director, Richard Watney believes that Reporo is the ideal mobile sales channel for retailers that sell online or via a catalogue: “The only real alternative for retailers wanting to offer customers a mobile shopping service is to apply to a network operator to be included in their shopping service, but the high commission charged by operators, control that they demand and the restricted audience means this is very unattractive. In addition, the quality of experience so far of mobile operator run shopping services has been tortuous and difficult to actually complete a purchase. With Reporo you can make a purchase more quickly than you can on the internet.”

Integrating an existing retail internet site with Reporo is simple and straightforward. Retailers simply need to supply a current catalogue, pricing and images in an electronic format, which are then customised by Reporo so the store can be displayed on a mobile phone or handset – a similar procedure to working with price-comparison engines on the internet. Reporo is non disruptive to existing ordering and payment functions and allows customers to use existing credit and debit card details and store multiple delivery addresses. Retailers pay a sales commission to Reporo for any purchases made using the service, in line with existing affiliate marketing rates. Retailers can be up and running with Reporo in a matter of hours.

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About Reporo
Reporo is the most exciting and convenient way to shop on your mobile. Reporo makes it fast, easy and secure to access your favourite high street brands from your handset. This will change the way you shop. Now, you can buy everything from CDs to books to beauty products anytime, anywhere. To get shopping on your mobile go to

For more information, please contact:

Debby Penton or Louise Andrews
Wildfire PR
020 8339 4420 or

This press release was distributed by ResponseSource Press Release Wire on behalf of Wildfire in the following categories: Consumer Technology, Computing & Telecoms, for more information visit