Sales lead management specialists, CRM Technologies, have appointed Alison Saunders to lead the UK activity undertaken on behalf of global IT organisation, Sun Microsystems.
As Account Manager, Saunders will be responsible for delivering CRM Technologies’ range of closed-loop marketing services to Sun, which relies on the company to provide it with a single, unified customer, prospect and marketing database, which is currently in use in over 90 countries throughout Sun’s EMEA region.
Prior to joining CRM Technologies, Saunders was a board director at direct marketing agency McCann Erickson. Previously, she has held senior marketing positions with The Opus Group, Skyline Advertising and Tulip Computers.
“Alison has impeccable direct marketing, data and CRM credentials,” commented CRM Technologies director, Andrew Freeman. “Her experience in market strategy, planning, data profiling and modelling will ensure that we continue to provide an excellent service to Sun and we’re very pleased to be working with her,” he added.
“CRM Technologies offers unparalleled expertise in data services,” added Saunders. “Their work for Sun Microsystems is delivering huge benefits to the business’ bottom line and I’m very pleased to be able to take it forward on their behalf,” she said.
About CRM Technologies
CRM Technologies provides fully-managed and outsourced marketing campaign lifecycle and lead management services to a range of organisations including Sun Microsystems, Borland, Network Associates and others. The company’s technology and consulting solutions help to drive a business’ lead management process, optimise marketing spend and deliver campaign validation and identifiable return on investment for the marketing department.
The company’s headquarters are at Network House, Basing View, Basingstoke, RG21 4HG. www.crmtechnologies.com
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