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10th NOVEMBER 2004:


Tracalert, Europe’s leading provider of best-of-breed personal safety, location management and disaster management solutions today unveiled its personal safety solution for the UK’s 7.5million people who work alone.

With the accuracy of GPS and the convenience of mobile phones and PDAs the simple Tracalert solution has no manual programming required by the user and comprises a voice satellite navigation facility. Tracalert knows exactly who the individual is and precisely where they are and can alert the individual’s employer, or the emergency services as appropriate, directing them to assist the individual. Pricing starts at only £149.

The UK market for this type of product is estimated to be worth some £600 million. A wide range of public and private organisations, keen to prepare for forthcoming Lone Worker legislation are currently trialling the Tracalert solution – and clients include the DVLA, Greater London Magistrates’ Courts Authority and Thrifty (Dollar) Car Rental.

Tracalert developed its innovative core technology in the UK, and is working in partnership with Orange, O2, Tom-Tom and Garmin to make the solution a commercial reality. The company’s award-winning monitoring centre has been given the Europol ‘Centre of Excellence’, and ensures an immediate response to emergency incidents.

David Hentsell, Chief Executive Officer, Tracalert said, "We’re delighted that Tracalert has had such a great response – our intention is to make life easier and more secure for individuals. The possibilities are endless in terms of assisting people in difficult or dangerous situations and moving, mobilising and managing a mobile workforce."

Patrick Dealtry, Chairman of the Lone Worker Steering Group, agreed, "Tracalert has taken a very professional approach and the monitoring side of the solution is excellent. I’m delighted to see that the company is ready and able to ensure that the necessary protection and reassurance is made available to Lone Workers everywhere."


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