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“Tour operators, travel agents and parents need to ask some very serious questions about the quality of childcare on offer in the French Alps”, says Ashanti Dickson, mother of four and founder of Snowkidz.

So dismayed was Ashanti with the dire shortage of quality childcare in winter sports resorts, that she resolved to take direct action and established Snowkidz in 1998. Six years later Ashanti is still horrified with the poor services that are being sold to parents and bolted on to winter sports holiday packages.

Operating two day care nurseries in the UK, Ashanti applies the same rigorous recruitment and training procedures with her childcare professionals destined for the Alps, that parents and the authorities demand and expect here in Britain.

Snowkidz offers a private nanny service in Val d’Isere, Courchevel, Meribel, La Tania, Les Arcs, La Plagne, Les Gets and Morzine. There is a Snowkidz Crèche in Les Gets and a second is due to open for the 2005 season at a brand new resort in Les Arcs and more planned for the future. All the Snowkidz staff possess UK childcare qualifications, plus first aid and food hygiene. Everyone is thoroughly reference checked and Snowkidz routinely verifies potential nannies against police records. Staff also undergo extensive in-house training which includes situations unique to the locations where there will be placed. Of course, besides the highest standards of professionalism, Snowkidz staff must also have a sense of fun and the personality to create a buzzing, happy atmosphere for children.

Ashanti explains, “As a mother I have the highest expectations when it comes to childcare and as a skier I need complete peace of mind that my children are being well cared for and enjoying safe fun while I’m on the slopes. I make no apology for being very proud of the Snowkidz service and track record which I hope will go some way to setting a high standard and keeping quality childcare on the winter sports agenda”.

Full day care by Snowkidz private nannies in the French Alp resorts costs £500 per week. The Crèche at Les Gets operates from 9am to 5pm, Sunday to Friday and places costs £210 for 6 full days or £185 for 3 days. Further information is available by calling Ashanti or Natalie on 0870 402 8888 or online at

For further press information, please contact Nicky Fairweather or Heloise D’Souza, DFPR, on 01422 345827.

This press release was distributed by ResponseSource Press Release Wire on behalf of HDPR in the following categories: Children & Teenagers, Leisure & Hobbies, Home & Garden, Women's Interest & Beauty, Travel, for more information visit