L’HIMAL pink salt, which was launched in the U.K. earlier this year, is now available in rock crystal form and is sold in a specially designed, very stylish clear acrylic grinder. Not only does this make it an attractive addition to any dining table but alsothe ideal Christmas present for the foodie in your life.
L’HIMAL pink salt is mined in the Himalayan mountains from seams that were laid down in prehistoric times. Paleontologists would have it that the Indian sub-continent was once part of Africa and some 45 million years ago it broke away and it struck, what is now the Northern part of India, with such force that the land shifted and formed the Himalayan mountain range. In so doing part of the sea was trapped inland, dried and formed the fossilised seams of salt from which is mined L’HIMAL. It is the minerals, particularly the high natural iron content, that the unpolluted sea contained that give the salt its characteristic pink colour. L’HIMAL is a totally pure salt containing all the minerals and trace elements which occur naturally unlike conventional table salt which is heavily processed to remove these and contains additives to prevent caking.
For centuries the unique pink salt has been used as a currency by the peoples who live in the northern remote regions of the Himalayans. L’HIMAL adheres to the principals of fair trade and is part of the Salt Heath Trust International, an international organisation which contributes by its actions to the improvement of the quality of life in the populations in Punjab region. The organisation is currently financing the construction of both a school and a clinic.
L’Himal Pink Salt Grinder retails at £ 14.95 and the 500g refill pack retails at £3.95 Both are available from Real France, The Borough Market, London SE1, independent healthfood stores nationally and all good grocery outlets or telephone 08707-551282 for mail order (plus £2.50 for postage & packing) from Reaction Sales & Marketing
Samples & images available on request to firstname.lastname@example.org.
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