TOP AUTHORS GO ON-LINE IN NEW VENTURE
Meettheauthor.com, is the world’s first interactive book marketing and promotion website. The site contains a virtual library of short, one-minute video clips of hundreds of authors talking about their books, giving viewers the chance to hear from the author in his or her own words. Searchable through an interactive database, meettheauthor.com has a click-through facility to Amazon for immediate purchase
The site currently has over 330 author interviews, with more being filmed and added every day. They range from Fran Abrams describing ‘Freedom’s Cause’, a study of the Suffragettes, to Aldo Zilli talking about the ‘Zilli Cookbook’; Bill Bryson describing his motivation for ‘A Short History of Nearly Everything’; Joan Collins discussing the ‘inner bitch’ for ‘Joan’s Way’, and a rare interview with John Le Carre. New and emerging writers are also featured, with children’s authors, biographers, scientists and travel writers represented in equal measure alongside novelists and science fiction writers.
Meettheauthor.com was founded by broadcaster and book pundit David Freeman with the intention of bringing author and reader closer together. He developed the site on the premise that the best person to publicise a book is its author: "These videos are the next best thing to meeting an author face to face," he says. "The writers we film bring their books to life through their natural enthusiasm for the subject matter, so that it feels like an intimate chat with the viewer. It also creates a permanent and personal record of their thoughts and ambitions for the book."
Other outlets for ‘Book Bites’ include retail outlets at airports such as World News at Luton and the Bookbound Stores at Birmingham and Belfast. Special terminals display the video clip on screen when a book is passed under the terminal’s scanner. Sales of books featured on meettheauthor.com have shown a 47% increase at these stores.
Book Bites are also carried on a regular basis on the in-flight entertainment, ‘Bookshop in the Sky’ on Gulf Air flights. New distribution channels such as videophones are currently under negotiation.
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