London, 24 November, 2004. Technology For Marketing 2005 (TFM 2005), the UK’s premier event for marketing-related & CRM technology solutions, will take place in The National Hall, Olympia, London from 8-9 February 2005. The exhibition and educational features will help marketers maximise their results and deliver target-busting campaigns.
TFM 2005 is the one event that unites marketing, customer service and sales departments with all the latest information and communication technologies, both product and service. TFM 2005 will have even more features, a comprehensive educational programme, free industry focused seminars and 200 exhibitors. It will continue to cover all the major marketing-related and CRM technologies that help marketers to better Understand, Target, Reach and Interact with their customer more profitably.
New for 2005
· Four Seminar Theatres, hosting 48 sessions
Four themed seminar theatres will offer visitors the choice of attending 48 free sessions. The four themes are, Customer Relationship Management, Database Marketing & Marketing Analytics, Customer Contact Solutions and Email, Mobile & Web Marketing.
· Daily Keynotes
Leading industry gurus will deliver cutting-edge insights into the most effective use of marketing-related and CRM technologies. Day 1 will see Dave Chaffey, a leading e-marketing author and provider of Internet marketing training courses and Internet marketing consulting, presenting Improving E-marketing Performance: Using modelling, optimisation and automation to enhance results from e-marketing campaigns. On Day 2, Seán Kelly, best-selling author and Managing Director of Sean Kelly Associates, will host the keynote on the topic of Extracting Intelligence from Customer Data.
· Tailored Floorplan
A tailored floorplan will ensure marketing, customer service and sales professionals can easily access the exhibitors with the products and services that best meet their needs, through their own colour coded floorplan.
“Whether you’re in marketing, customer service, sales, IT or corporate management, a new user investigating marketing-related and CRM technology for the first time, or more experienced and tackling the latest developments, Technology For Marketing delivers all the solutions,” explains Simon Mills, Event Manager. “By attending TFM 2005, visitors will have the unique opportunity to learn & understand how technology and marketing can be integrated to achieve business and marketing objectives more successfully.”
For more information on Technology For Marketing 2005, or to register for free entry please visit www.t-f-m.co.uk.
About Technology For Marketing
TFM 2004 was shortlisted for the ‘Best Business Exhibition’ award at the 2004 Event Awards and TFM 2003 won the Gold Award for ‘Best Exhibition Marketing Campaign’ at the 2003 Event Awards, and the Silver Award for ‘Best New Exhibition’ at the Marketing Event Awards in 2001. TFM 2004 increased the number of total attendees to 4,944 (ABC Audited). TFM 2005, incorporating TFCS & TFS, will be held at The National Hall, Olympia, London, UK from the 8-9 February 2005. For more information & to register for free entry into Technology For Marketing 2005, please visit: www.t-f-m.co.uk.
About CMP Information
CMP Information is the UK headquartered professional media division of United Business Media plc.
Operating in the UK, US, Asia and Europe, CMPi delivers integrated media solutions to specialist B2B vertical market sectors. Its products including magazines, exhibitions, conferences, awards, directories and websites are targeted at business professionals across a focused range of markets; these include Healthcare, Property, Entertainment, Travel, Agriculture, IT & Games and Print.
Amongst its well-established brands are industry leading publications including Pulse, Travel Trade Gazette, Building Design, Property Week, Building, Music Week, and Chemist & Druggist. It also has a number of exhibitions recognised as the pre-eminent events in their respective market sectors. These include CPhI, FIE, The Furniture Show, ATC, Confex and IFSEC.
CMPi has recently completed a number of acquisitions to strengthen its media portfolio for the built environment, these included acquiring the remaining 50% of Property Media, the publisher of Property Week in April; the acquisition of the interior Design Handbook in May; and the purchase of the Builder Group and Barbour Index in July, the best-known names in publishing and information services for the building, architects and facilities management sectors. These acquisitions totalled over £83m and have propelled CMPi to the leading media company in the built environment sector.
In the first half of 2003, CMPi’s revenues totalled £58.7m.
Press Contact: CMPi: Sarah Tanner, Tel: +44 (0)20 7921 8522, email:email@example.com
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