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ICAEW embraces Forbidden's online video services for consolidation push

London, 01 December 2004: With the proposed consolidation of the UK's leading accountancy institutions, Forbidden Technologies today announces the completion of a video based communications project with the Institute of Chartered Accountants of England and Wales (ICAEW).

Using its FORpresentation product, Forbidden has created a video for the ICAEW website, delivering the Institute's strategic vision.

Forbidden has provided the ICAEW with a full service: filming, editing and production of the video for the Institute's website. Additional functionality allows ICAEW members to browse the video, jump to specific sections, and view key points highlighted on the accompanying slides.

Forming an integral part of the communications programme, the video presentation features Institute president Paul Druckman, with an overview of the ICAEW's new strategic direction from chief executive, Eric Anstee.

To ensure the widest possible audience, the ability to watch the online video from any PC or laptop is paramount. By using FORpresentation's compression technology members can watch the video online whether they are connecting via a 56K dial-up connection, or on a home or corporate broadband network.

"Online video is one of the most powerful tools for internal communications, and is increasingly being embraced by organisations needing to deliver business critical messages to internal audiences" said Greg Hirst, business development director, Forbidden Technologies. "With over 126,000 members, it is impossible for the ICAEW to meet and discuss the consolidation face to face with every member. Deploying the video on the website allows every member to see and hear the presentation in a visually effective way."

A recent Vanson Bourne / Forbidden Technologies study into the internal communications space showed video being utilised for an increasing range of internal communications and HR functions, with 51 percent of companies questioned saying they use video for CEO presentations, and 71 percent for education and training purposes. Video was found to be particularly favoured for its ability to provide a visual message, using a combination of technologies including presentation slides, moving images, and recorded (or live) interviews.

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About Forbidden Technologies
Forbidden Technologies plc (www.forbidden.co.uk <http://www.forbidden.co.uk>) develops and markets innovative technology for video distribution over the fixed line and wireless Internet. Forbidden's highly efficient compression allows the streaming of large pictures at high frame rates over the existing infrastructure of modems, broadband and mobile networks. There is no need for dedicated serving software or hardware and its Java player side steps the need for PC plug-ins.

Forbidden's range of end-to-end video communication solutions provide a set of tools for companies who believe that the moving image is the best way to get their message across.


About ICAEW
The Institute of Chartered Accountants in England and Wales is the largest professional accountancy body in Europe, with over 126 000 members. Three thousand new members qualify each year. The prestigious qualifications offered by the Institute are recognized around the world and allow members to call themselves Chartered Accountants and to use the designatory letters ACA or FCA.

The Institute operates under a Royal Charter, working in the public interest. Its primary objectives are to educate and train chartered accountants, to maintain high standards for professional conduct among members, to provide services to its members and students, and to advance the theory and practice of accountancy.

For further information, please contact:
Chris Gent
Octopus Communications
T: 01753 672755
E: chris@octopuscomms.net








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