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Press release 01 December 2004

SEARCHING DOESN’T MAKE ‘SENSE’

New technology, powered by lexicographical and encyclopedic research, to make sense of search (Meteorologists, economists and psychiatrists to find the depression that suits them!)

Searching still produces too many irrelevant, inaccurate and unrelated results according to Crystal Semantics, the internet content and search company. It estimates that approximately 186 million daily internet searches provide unsatisfactory results.

Crystal Semantics has developed the ‘Sense Engine’ in order to produce relevant search results by utilising the senses of words, rather than statistical algorithms used by other search technology. Because any word in the English language can be part of a search enquiry, each word is analysed to determine its potential to discriminate which context the search should cover. The ‘Sense Engine’ identifies all the likely search words, advises the user of the different contexts the search should cover, and categorises the results encyclopedically providing users with results relevant to their request.

The ‘Sense Engine’ is the result of a six-year search linguistics development programme undertaken by Professor David Crystal, a world authority on linguistics, encyclopedia editor and published author for Cambridge University Press and Penguin Books. £4 million has been invested in lexicographical and encyclopedic research, giving the ‘Sense Engine’ a classification system of around 2,000 categories derived from an encyclopedia component of over five million words.

Using the ‘Sense Engine’ users will be able to easily refine their searches to retrieve information that they actually want. For example, a typical search for the word ‘depression’ can return results that relate to mental health, climate, economics, geography, etc, and results will not even be grouped in any logical order. Therefore, if the user is only interested in results in relation to climate they still have spend significant time filtering the other results or expanding their search. In contrast the ‘Sense Engine’ automatically categorises the various senses of ‘depression’ and shows them to the user, allowing them to simply refine the search and only see results relating to ‘economic depression’ for instance.

The ‘Sense Engine’ has immediate applications for corporate/consumer search and navigation on intranet and internet sites, such as classification of documents, online contextual advertising and e-commerce.

David Crystal, chairman of Crystal Semantics, said: “The ‘Sense Engine’ is the next logical step with regards to web searching. Every word in the English language has on average 2.5 related senses, so consequently many users are working harder than they need to in order to search for relevant information. By understanding the semantic context of a search we aim to save users significant time and frustration and enable companies to save money and improve productivity.”

Crystal Semantics is exhibiting at stand 315 at Online Information and Content Management 2004, Olympia Grand Hall, London UK (30 November – 2 December 2004).

-ENDS-

About Crystal Semantics (www.crystalsemantics.com)
Crystal Semantics has developed Textonomy, the first Sense Engine to deliver significantly more accurate and powerful Internet search results. By applying human "senses" and concepts that current algorithms, semantic systems and other statistical techniques cannot match, Textonomy uniquely uses human linguistic intuition, tapping into the semantic relationships between words and the contexts in which they occur. The Textonomy suite of products includes solutions for search and navigation, e-commerce and contextual advertising.

Based in Holyhead, UK, Crystal Semantics is a division of Crystal Reference Systems Limited – an internet content and search company. The company was founded in 2001 by Professor David Crystal, a world authority in linguistics, and managing director, Ian Saunders. It has provided online content for many major publishers including Penguin Books, A&E Television Networks and Webster Publishing and is one of the fastest growing online content publishers in Europe.


Further information
Alex Crawshaw / Ged Carroll / David Pincott, Pirate Communications
tel: +44 20 7760 7050
alex@piratecomms.com / ged@piratecomms.com / david@piratecomms.com

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