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- Soaring demand for customer contact management technology fuels growth

- Expansion includes new call centre educational complex

Manchester, UK, 1st December 2004 - Amcat, a global leader in call centre technology solutions has moved to a new 5,000 sq ft purpose built facility in Manchester that will become the company’s new European Development Centre. The company’s growth is a reflection of the strength in the customer interaction management and call centre marketplace driven by the economic need for companies of all sizes to better manage customer relationships. A second site, dedicated to customer care & training is scheduled to open near-by in Q1, 2005.

Amcat began trading in the UK in 2000 and has witnessed dramatic growth, quadrupling in size over the four-year period. The company now employs over 50 staff and expects to increase this by a further 20% in 2005.

UK Managing Director at Amcat, Marcus Robinson explains why the company has been so successful, “The UK call centre market has seen phenomenal growth over the last few years and part of this has been down to the availability of technology for smaller operations. Four years ago we spotted a niche in the market, addressing the needs of SME call centres. Amcat recognised the measurable operational benefits that call centre technology could deliver. This together with Amcat’s unrivalled commitment to customer service, our leading edge technology development, product reliability and rapid ROI has set us above our competitors.” Four years on, Amcat has provided software solutions to call centres of all sizes, from all types of industry sectors – from 4 seat call centres to in excess of 1500.

In parallel, Amcat’s US based operation has announced its investment in a prime location in Oklahoma City, to build a new World Headquarters at a business park that is home to other high profile organisations such as Avaya, AT&T Wireless and Hertz.

Amcat CEO, Mark Costello commented, “Over the last thirteen years we have successfully developed Amcat into a well-known and well regarded brand that is established as a world-wide leader in contact centre technology. Now, the marketplace is recognising the economic need to more effectively manage all customer interactions, Amcat is uniquely positioned to offer a solution that is cost effective, integrates with existing telephony infrastructure, and provides powerful tools to manage a company’s interaction data.”

Amcat also serves the needs of call centres in Germany, India, New Zealand, Canada, South America and South Africa.

About Amcat:
Amcat™ is a leading provider of intelligent contact centre solutions to power dramatic increases in productivity, agent professionalism, and campaign management flexibility. Amcat solutions enable companies to increase operating efficiencies and to continually enhance the quality, capabilities and services available in their contact centre. As a result, contact centres see a dramatic increase in outbound and inbound productivity, a higher level of agent professionalism and the ability to make rapid adjustments to campaigns and operations. Founded in 1990, Amcat has a global customer base of more than 1,000 contact centres. For more information visit or call 0800 169 2028.

Press Contact: Jane Moores, TTA Communications LTD, Tel: 01454 318722 e-mail:

This press release was distributed by ResponseSource Press Release Wire on behalf of TTA Communications (Bath) in the following categories: Business & Finance, Computing & Telecoms, for more information visit