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MATCH.COM DECLARED AS EUROPE’S NUMBER ONE IN ONLINE DATING

First comScore Media Metrix European ranking confirms Match.com leads in unique visitors in the UK, in Europe – and the world


In its first report of pan-European Internet behaviour, independent measurement firm comScore Media Metrix ranked Match.com as the leading online dating site in Europe. According to comScore data, Match.com sites drew nearly four million visitors in October, more than 60 percent than its closest competitor.

When taking into account the company’s partnerships with a number of Europe’s leading portals, Match.com’s reach in Europe is even larger than the core numbers indicate. comScore Media Metrix estimates that when Match.com’s partner sites such as MSN, Tiscali, AOL and Wanadoo are combined with Match-owned properties, the company reached nearly 5.9 million visitors in October.

The report also indicates that more than 27 million people across Europe – nearly one in five Internet users - use an online dating site each month. Match.com is also number one in the comScore October 2004 global rankings, with more than 15 million unique visitors. Match.com has been consistently number one worldwide since comScore began tracking the personals sector globally in February this year.

“We are delighted by this independent third-party confirmation of our European leadership position – highlighting the tremendous growth we have experienced and more importantly the invaluable service that we are providing to our more than nine million registered users in Europe”, said Kevin Cornils, Managing Director of Match.com in Europe.

“Online dating is now showing every sign of becoming as natural a way to meet people in Europe as it is elsewhere in the world. Whilst some competitors have tried to copy us, the fact remains that Match.com is the original and the best and our singles recognise that. Match.com has been going for almost ten years and people appreciate the authority and experience we bring to the serious business of bringing people together in a private and secure way.”

Match.com celebrates its tenth anniversary in 2005. Over the ten years it has been in existence, more than 42 million people have been registered on the service at one time or another. 80 per cent of its members are university educated and work in managerial positions.

Match.com gets news of more than 200 marriages or engagements each month. Last year, according to resignation survey data, more than 200,000 people found the person they were looking for through Match.com.

The comScore European rankings for October are as follows:

Name Unique visitors (000)
1. Match.com sites = 3,960
2. Ilove.de = 2,404
3. Meetic = 2,209
4. MSN Dating and Personals = 1,792
5. Matchnet = 1,310


For further press information, please contact :

Big-mouths PR – Victoria McQuade
020 7385 0009
match@big-mouths.com


About Match.com
Match.com is biggest online dating and personals property in Europe, and the world, according to the October 2004 ranking of the Personals category by industry-leading independent measurement firm comScore Media Metrix. Match.com operates leading subscription-based online dating sites in 32 countries, in 18 languages and spanning six continents. Since its launch in 1995, Match.com has led the way in providing adults worldwide with a fun, private and secure environment for meeting each other. Based on resignation survey data, Match.com calculates that more than 200,000 Match.com members met the person they were seeking on the site in 2003 alone. Match.com powers online dating on MSN across Europe, Asia, the United States, Australia (NineMSN) and Latin America and for companies such as T-Online, RTL, Wanadoo, Telia and Tiscali in Europe. Internationally, Match.com is the premier provider of personals for Love@AOL, offering the Match.com service across AOL.com and AOL.co.uk. Match.com is an operating business of IAC/InterActiveCorp (Nasdaq: IACI).




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