Skip navigation
Skip navigation
You are using an outdated browser. Please upgrade your browser.

Problem worsens as unforgiving Christmas season pressures infrastructure

Cambridge, England, 14 December, 2004: New research shows that dramatic increases in traffic are overloading company Internet infrastructures, impacting the critical Christmas sales period. 86 per cent of global companies had seen a growth in traffic over the last year, with the majority of this linked to greater website usage. The research was carried out by Zeus Technology, the acknowledged leader in Internet infrastructure solutions and surveyed over 1,900 global organisations with a web presence.

Websites are now operating in an increasingly unforgiving world. Only 19 per cent of companies felt that downtime was acceptable internally, a response mirrored by consumer behaviour in abandoning sites if slow or unavailable.

Forrester Research predicts that online shoppers will spend over $13 billion during the holiday season in the US, an increase of 20 per cent over 2003.

“Resilience has always been critical to operating a successful web infrastructure but over the last year the stakes have got a lot higher,” commented Steve Palmer, VP Marketing at Zeus Technology. “This research shows that the combination of massive increases in traffic and zero tolerance of downtime adds up to a major problem for network managers. This is particularly true of the critical Christmas season, with major websites taking an average of £1.5 million ($2.8 million) per day in orders. This equates to a loss of £62,500 ($120,000) per hour of downtime – not a Merry Christmas for retailers.”

As well as greater website activity (78 per cent of those surveyed), other factors increasing traffic included web services implementations (60 per cent), email (57 per cent) and SSL-encrypted traffic (43 per cent).

In order to safeguard their Internet infrastructures 51 per cent of organisations have had to invest to cope with growth. 79 per cent of organisations have installed back up units, with others investing in new, application-centric solutions.

To meet this need Zeus Technology has launched Zeus Extensible Traffic Manager v3.0, the next generation traffic management, security and optimisation solution which provides centralised control and resilience of application traffic and ensures seamless interaction between web enabled services. Zeus Extensible Traffic Manager (ZXTM) leads the way in intelligent application-centric traffic management, enabling users to enhance their systems flexibly, rapidly and in line with the needs of the business. More information on ZXTM v3.0 is available at

About Zeus Technology
Zeus Technology is the leader in the development of application traffic management solutions for the Internet. With ten years' experience in developing application-level software, including the multi-award-winning Zeus Web Server, Zeus Load Balancer and Zeus Mass Hosting Application, Zeus is now delivering the next generation in Layer 4 to Layer 7 traffic management solutions with its flagship product, Zeus Extensible Traffic Manager.
Zeus understands the challenges faced by hosting providers, content providers and e-businesses in deploying business critical web-based applications. Through a successful combination of support and consultancy services and products that lead the industry in performance, scalability, reliability and security, Zeus provides application infrastructure solutions to over 800 customers, powering over 1 million sites across the world.
Zeus boasts an impressive strategic partner base which includes world-class companies such as HP, IBM, Sun Microsystems, Intel, AMD and Qualcomm. Zeus customers include eBay,, DSI, The Planet, E*TRADE, TD Waterhouse, Cable & Wireless, NEC BIGLOBE, THUS/Demon, Telewest, Verisign and the Federal Railroads Administration.
For more information visit

Zeus, Zeus Mass Hosting Application, Zeus Load Balancer, Zeus Web Server, Zeus Extensible Traffic Manager, TrafficScript, TrafficCluster, RuleBuilder and Universally Serving the Net are trademarks of Zeus Technology Ltd. All other brands and product names may be trademarks or registered trademarks of their respective owners.

For more information please contact:
Chris Measures
Rainier PR
+44 1223 421010

This press release was distributed by ResponseSource Press Release Wire on behalf of Speed Communications in the following categories: Consumer Technology, Computing & Telecoms, for more information visit