Free data audit for stand visitors and a seminar session on hosted CRM
Stand number E37, Technology for Marketing, 8-9th February 2005, London Olympia
Specialists in sales lead management, CRM Technologies, are offering visitors to their stand number E37 at Technology for Marketing 2005 the chance to secure a free marketing data audit. Specifically designed to help marketing professionals identify where and how valuable customer data is located, the audit highlights how well it is maintained and used. It also measures the quality and relevance of both business-to-business and business-to-consumer data that directly impacts the success of direct marketing campaigns. The results deliver meaningful data that enable better execution of future campaigns. When each data audit is complete, the respondent will receive a report outlining key facts such as:
The data counts – number of records, contacts, telephone numbers etc.
Address breakdown – accuracy against Postal Address File.
Telephone numbers – accuracy against the Telephone Number File.
Legislative compliance – volume that shouldn’t be mailed, telephoned or faxed, as well as gone-aways, and those registered with the Mail, Telephone and Fax Preference Services.
National Business Database reference – accuracy broken down by Standard Industry Classification (SIC) codes, turnover, legal status and so on.
Contacts – breakdown by job function.
Commercial Mosaic – reference of your data against these classifications.
“This audit is ideal for organisations concerned that their marketing performance does not match their marketing spend,” explained Andrew Freeman, Director at CRM Technologies. “The success of any marketing campaign – whether it be postal, email or by fax is only ever as good at the database it originated from. In addition, there is an ever-expanding set of legislative considerations – Data Protection, Freedom of Information and email marketing to name but a few. It’s never been more important for organisations to ensure that they’re in complete control of all their valuable data assets,” he concluded.
CRM technologies’ Marketing Consultant, Alison Saunders will also be running a one-hour show seminar session on 9th February at midday. She will demonstrate that medium to large corporations often lack the resources to deliver true customer know-how. Disparate systems and data, budgetary and time constraints are among the key issues that have been successfully addressed through the adoption of outsourced customer management. The seminar looks at how proper use of the hosted CRM business model is paving the way for corporations to deliver more effective marketing campaigns and communications through:
The identification of common issues surrounding the delivery of customer knowledge
Understanding outsourced customer management in practice
Explanation of hosted CRM and how it works
Seeing examples of successful hosted CRM and outsourced customer management in practice
For further information about the CRM Technologies data audit call 01256 399800 or visit www.crmtechnologies.com/audit
About CRM Technologies
CRM Technologies provides fully-managed and outsourced marketing campaign lifecycle and lead management services to a range of organisations including Sun Microsystems, Borland, McAfee and others. The company’s technology and consulting solutions help to drive a business’ lead management process, optimise marketing spend and deliver campaign validation and identifiable return on investment for the marketing department.
The company’s headquarters are at Network House, Basing View, Basingstoke, RG21 4HG. www.crmtechnologies.com
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