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Celebrity chef, Brian Turner, has just launched his first coffee range into Waitrose.

Working in collaboration with Novantia, Turner has come up with Indian Pearl Mountain - premium coffee with a sweet flavour and Brazilian Terra Santa, from the South Minas area of the Cerrado coffee growing area.

Five pence from every £2.99 pack will go to the Brian Turner Foundation, which gives cash back to the communities that it sourced the coffee beans from to pay for doctor's surgeries, leprosy jabs and resources for schools.

The Turner Foundation already has a host of celebrity fans including I'm A Celebrity star, Sophie Anderton.

We would like to invite one tabloid, one broadsheet and a consumer lifestyle magazine to track Brian Turner's trip to South Central India, all expenses paid from 2 to 8 January (full intinerary and further details below). The aim of the trip is to see how the money is currently being spent and to decide how to spend it going forward. Here are a few aims:

1 Purchase benches and desks-currently, schools remain stark of furniture and children are sitting on the floors.
2 Establish a community centre for the elders who currently have nowhere to congregate with a TV and Cable.
3 Brian Turner to cook school dinners for the children.
4 There are no doctors' surgeries outside South Central Indian cities-The Brian Turner Foundation aims to build a medical centre in the community of Pearl Mountain operated at all times by a nurse. A doctor will visit weekly. The Foundation aims to significantly improve the lives of the wider community at the same time. For instance a medical centre that could cost £12,000 could educate around 50,000 people in India about leprosy. For £20, leprosy can be cured with a single injection. The Foundation aims to provide money for jabs to the communities from which the coffee has been sourced.

This trip will provide some great photo opportunities.

Jan 2 Travel out to India
Jan 3 Arrive in Bangalore and catch the afternoon train to Chickmagalur (Coffee Country!)
Jan 4 Go to visit the communities to see how funding from the Foundation is being spent and then visit the plantation
Jan 5 Day at the plantation studying the coffee picking and chatting with the workers
Jan 6 Head to the Tiger Reserve to assess the need in the communities
Jan 7 Travel back to Bangalore and try and visit the Leprosy Mission and the Indian Coffee Marketing Board
Jan 8 Travel back to UK


This press release was distributed by ResponseSource Press Release Wire on behalf of Max Clifford Associates in the following categories: Food & Drink, Travel, for more information visit