PixClear(tm) to boost users' picture messaging satisfaction by enhancing and improving image quality
Paris, France - December 20, 2004, Realeyes3D, the pioneer of innovative embedded camera-based applications for camera phones, today entered the image enhancement arena with the launch of PixClear(tm), which allows camera phone users to instantaneously improve the quality of the pictures they take.
PixClear, the first in a range of new software-only image enhancement products for camera phones, allows manufacturers to differentiate their market offerings by enriching the end user's imaging experience. Users of PixClear can improve contrast and image quality with a simple "click", so are able to take better pictures than before with the same camera phone. PixClear, which can be integrated into any camera phone platform and with any camera module type, allows users to enhance pictures that may previously not have been of a sufficient quality to send. This, in turn, will increase users' satisfaction with camera phone imaging and therefore their loyalty to the brand of those camera phone vendors that offer it. PixClear's benefits are comparable to server-based in-network image enhancement solutions, which are starting to be made available on the market, but it does so at the user's will and on the spot.
The company also announced that it has added new features to its flagship Digitizer(tm) and w-Postcard(tm) handwritten messaging products. The first of these features enables the creation of handwritten messages or electronic postcards whose size is the same as the original image size in the camera settings and therefore suitable to send to PC users for instance. The second feature provides users with the ability to reply to an incoming handwritten message with another handwritten message.
The new features embrace the growth of one- and two-megapixel camera phones worldwide. Previously the handwritten image size was optimized for handset displays and therefore limited in size. Although this will remain as the default setting, in order to provide users with optimized processing performance and transmitted file size, the two applications now give users the option to work with larger output image sizes. This is convenient for users who want to send a wireless postcard to a PC user for instance. In addition, Digitizer and w-Postcard now offer the choice of replying to any incoming message with a handwritten message. Prior to this, users who wanted to reply to an incoming handwritten message had to launch one of the handwritten messaging applications. This choice is now offered in the standard messaging menu. This second feature is expected to further enhance the messaging traffic impact of these applications, for the benefit of carriers, by giving a natural, easy t
o use and intuitive access to handwritten messaging in the camera phone user interface.
Much richer than text messaging and more personal than plain picture messaging, handwritten messaging takes advantage of the camera to create a third messaging medium for mobile users. As camera module quality increased, Digitizer and w-Postcard have attained higher performance levels, enabling users to create crisp, legible handwritten messages that can be shared instantly with others.
"With the introduction of this set of new products and features, we are demonstrating our commitment to bringing outstanding incremental value to camera phone vendors and wireless carriers alike", said Realeyes3D CEO Benoît Bergeret. "These all converge towards making camera phones devices that bring more satisfaction to the people who use them. Improving images on the phone itself, at the user's discretion, is a sure way to improve brand loyalty and to generate more messaging traffic - people share more of what they like more. And giving users the ability to create a handwritten message from within the messaging menu of their phone is the best way to ensure that they will use them as often as possible, and that many more handwritten messages will be sent."
Both applications are powered by Realeyes3D's patented ink extraction technology.
Realeyes3D S.A designs, develops and markets award-winning end-user applications and services for camera phones that enrich the user experience and enable new usages in mobile messaging, gaming, and personal productivity. The Phone2Fun(tm) product portfolio enables camera phone manufacturers, mobile carriers, and mobile content specialists to increase their value proposition to camera phone users. A privately held company headquartered in Paris, France, Realeyes3D is backed by first-rate private investors I-Source Gestion (www.isourcegestion.fr), Siemens Mobile Acceleration (www.siemens.com/mobile- acceleration), and Partech International (www.partechvc.com). More information about Realeyes3D can be found at www.realeyes3d.com.
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