London, 20 December 2004 – Citigroup Global Transaction Services, the business division in which the company’s commercial cards offerings reside, has made significant investments in marketing to increase its visibility within the industry. This initiative includes the launch of a new microsite (www.europe.citimanager.com) on the Citigroup.com website, as well as a series of adverts for the UK and Europe, launching in the January 2005 edition of Business Travel World.
The company is reaching out to its main target customers in multi-national organisations who will be best positioned to benefit from Citigroup’s global reporting and management functionality, as well as its unrivalled acceptance rates across the world. Through its partnerships with Visa (and MasterCard outside Europe), it has the most widely accepted corporate card programme in the industry, with more than 30 million merchants and 800,000 ATMs accepting the cards worldwide.
The new website includes information on Citibank’s three commercial card products available in Europe: the Corporate Card, which can be used for corporate travel and entertainment expenses; the Purchasing Card, which provides a simplified procurement and payment process for a wide range of goods and services; and the One Card that combines the functionality, features and benefits of the Corporate and Purchasing cards to simplify expense and procurement management.
As a global issuer, Citibank has card programmes in more than 30 countries worldwide – each issued in local currency and languages and tailored to match local conditions, laws and regulations. Citibank does not rely on local franchises, and manages each programme directly, to ensure efficiency and consistency of service.
Citigroup (NYSE: C), the preeminent global financial services company has some 200 million customer accounts and does business in more than 100 countries, providing consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, insurance, securities brokerage, and asset management. Major brand names under Citigroup's trademark red umbrella include Citibank, CitiFinancial, Primerica, Smith Barney, Banamex, and Travelers Life and Annuity. Additional information may be found at: www.citigroup.com.
About Citigroup Global Transaction Services
Citigroup Global Transaction Services is a leading provider of integrated cash management, trade finance, securities and fund services and commercial card solutions to corporations, financial institutions and governments around the world. The Citibank® Commercial Cards products – Citibank® Corporate Card, Purchasing Card, One Card and Electronic Account – deliver the industry’s most advanced and innovative Web-based purchasing, payment, expense management and data integration solutions for business-to-business transactions. Citigroup is the largest bankcard issuer in the United States. For more information on Citibank Commercial Cards, please visit www.europe.citimanager.com .
Citigroup Global Transaction Services is a leading provider of integrated cash management, trade finance, securities and fund services and commercial card solutions to corporations, financial institutions and governments around the world. With over US$ 115 billion in average liability balances, more than US$ 6.7 trillion in assets under custody and the largest proprietary branch network, Citigroup’s award-winning operating systems and Internet-based delivery channels enable clients to manage and monitor working capital and investments more efficiently, streamline transaction processing cycles, and re-engineer receivables and payment processes. Citigroup Global Transaction Services provides clients with access to Citigroup’s full range of capabilities and solutions along with an on-the-ground presence and in-depth knowledge of more than 100 local markets. For additional information, see www.transactionservices.citigroup.com.
Citigroup Media Contact:
+ 44 (0) 207 986 2809
Catherine Eyres / Rebecca Marwood
+44 (0) 1753 893000
firstname.lastname@example.org / email@example.com
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