Too many public relations agencies treat pitching for new business as a fun game rather than as a serious war David Davis, the industry’s ‘agony uncle’ said at a reception to mark the launch on www.askdd.com of his PR Trainer™ collection of training programmes today.
“Typically, everyone in the agency is invited to a brainstorming which is generally little more than an excuse for a late afternoon glass of wine….it’s fun to be creative for an hour offering lots of often off-track ideas for stunts and gimmicks. However, the most successful agencies treat pitching for new business with military precision, researching the prospect and their business in depth, and even checking out the presentation venue” said Davis, former vice chairman of Edelman Public Relations.
The PR Trainer™ collection includes training programmes for newcomers to PR as well as seasoned practitioners. It comprises 32 downloadable powerpoint presentations on a variety of issues from ‘How to win new business pitch wars’, ‘How to become a great boss’ to internal communications, running successful meetings, market research and evaluation and CSR - corporate social responsibility. Each presentation costs £5 ($10 € 8) to £12 ($20 €17).
“The price has been kept at an artificially low level so the programmes are affordable by people in PR whatever their circumstances and wherever they live” said Davis.
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