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London, 10 January, 2005. Visitors to Technology For Marketing 2005 will compare first-hand the large number of products and services being launched at the UK’s premier event for marketing-related and CRM technologies. Technology For Marketing 2005 (TFM), incorporating Technology For Customer Service (TFCS) and Technology For Sales (TFS) will take place from 8-9 February 2005 at the National Hall, Olympia, London, UK.

“With so many products and services available, the task of sourcing marketing-related and CRM technologies can seem a daunting prospect,” explains Simon Mills, TFM 2005 Event Manager. “But whether you’re in marketing, customer service, sales, IT or corporate management, a new user investigating marketing-related and CRM technology for the first time, or more experienced and tackling the latest developments, TFM 2005 delivers all the solutions, under one roof.”

Planned launches to date include:

Siebel Systems
· Exhibiting at TFM for the first time, Siebel Systems will be launching Siebel Enterprise Marketing Suite 7.7. This version incorporates breakthrough innovations and enhancements including a loyalty programme management solution, marketing planning and resource management capabilities, advanced segmentation capabilities, unique interactive, guided assistance and a new insight-driven architecture built on Siebel Systems’ market-leading analytics platform.

helpIT systems
· Will launch matchIT 5 – a major upgrade to its popular deduplication and data-cleansing software suite. In addition to performance and functionality enhancements, matchIT 5 promises a fresh user interface aimed at less technical users.

· Will be launching its CATmap system, which applies powerful GIS technology to help sales-tracking and analysis, customer profiling and planning effective marketing campaigns. The system can dynamically link to a customer and prospect database. CATmap also offers SONAR – a sophisticated geodemographic market-segmentation model at postcode level.

Brett Technologies
· Will be launching Web- and Microsoft CRM-integrated marketing solutions eStats. This powerful marketing analysis solution will enable companies to measure the success of mailing campaigns by providing detailed information about what products and services contacts want.

· Will be launching several solutions including additional modules for email marketing solution Maxemail. These include a profile of and surveys module and advanced reporting module. In addition, Emailcenter will be releasing version of email response management solution Akio Mail Center.

ION Technologies
· Will unveil Subscribe version 4.0 which exhibits many new features including: an improved integrated email engine, integrated SMS/MMS messaging, payment subscription manager, dynamic rich-media inclusion, improved spam content analysis, integration with Microsoft IIS, integrated instant messaging and a customisable interface.

· Will be launching Mobular – the future of document delivery via the Internet. See how Mobular can change the way documents are sent over the Internet. OnlineDM will showcase its industry leading email marketing campaign solution CMi, along with one of the most innovative marketing tools to come along in a long while: the Intelligent Screensaver.

Synaxis Data Services
· TFM 2005 will see the first public launch of Adroit Marketer – Synaxis Data Services’ incredibly powerful and flexible target-selection and campaign management system. It is a sister application to data-integration product EnvisionIT, and uses the same award-winning Adriot Server engine.

For further information on TFM 2005 or to register for free entry please visit or call the visitor hotline on +44(0)870 429 4652.


Notes to Editor:

About Technology For Marketing
TFM 2004 was shortlisted for the ‘Best Business Exhibition’ award at the 2004 Event Awards and TFM 2003 won the Gold Award for ‘Best Exhibition Marketing Campaign’ at the 2003 Event Awards, and the Silver Award for ‘Best New Exhibition’ at the Marketing Event Awards in 2001. TFM 2004 increased the number of total attendees to 4,944 (ABC Audited). TFM 2005, incorporating TFCS & TFS, will be held at The National Hall, Olympia, London, UK from the 8-9 February 2005. For more information & to register for free entry into Technology For Marketing 2005, please visit:

About CMP Information
CMP Information is the UK headquartered professional media division of United Business Media plc.

Operating in the UK, US, Asia and Europe, CMPi delivers integrated media solutions to specialist B2B vertical market sectors. Its products including magazines, exhibitions, conferences, awards, directories and websites are targeted at business professionals across a focused range of markets; these include Healthcare, Property, Entertainment, Travel, Agriculture, IT & Games and Print.

Amongst its well-established brands are industry leading publications including Pulse, Travel Trade Gazette, Building Design, Property Week, Building, Music Week, and Chemist & Druggist. It also has a number of exhibitions recognised as the pre-eminent events in their respective market sectors. These include CPhI, FIE, The Furniture Show, ATC, Confex and IFSEC.

CMPi has recently completed a number of acquisitions to strengthen its media portfolio for the built environment, these included acquiring the remaining 50% of Property Media, the publisher of Property Week in April; the acquisition of the interior Design Handbook in May; and the purchase of the Builder Group and Barbour Index in July, the best-known names in publishing and information services for the building, architects and facilities management sectors. These acquisitions totalled over £83m and have propelled CMPi to the leading media company in the built environment sector.

In the first half of 2003, CMPi’s revenues totalled £58.7m.

Press Contact: CMPi: Sarah Tanner, Tel: +44 (0)20 7921 8522,

This press release was distributed by ResponseSource Press Release Wire on behalf of CMP Europe in the following categories: Business & Finance, Computing & Telecoms, for more information visit