Skip navigation
Skip navigation
You are using an outdated browser. Please upgrade your browser.

Press contact:

Andrew Smith
Object Marketing
Tel: 020 8762 9292



…leading UK Business Intelligence consultancy to raise media profile…

19th January 2005 - Analitica, the UK’s leading independent business intelligence (BI) consultancy, has appointed Object Marketing to handle its UK public relations account.

Object Marketing will be responsible for raising Analitica’s media profile across the IT, business and national press.

Commenting on the appointment, Analitica Managing Director and co-founder Pete Singleton says: “A recent survey of 1,300 CIOs in 30 countries from analyst group Gartner showed that business intelligence is second only to security in terms of the top 10 technology priorities for companies worldwide in 2005.

We agree with Gartner when they conclude that businesses are concentrating on growth in 2005, rather than recovery – but CIOs have to maximise the value from their investment in BI solutions. As the UK’s leading BI consultancy, Analitica is uniquely placed to help UK organisations extract the best value from their BI investment. The appointment of Object Marketing to handle media relations for Analitica is intended to grow further awareness of the skills and experience we can make available to UK businesses.”

According to Object Marketing Director Andrew Smith: “ “No less an authority than OLAP Report author Nigel Pendse has gone on record as saying that specialist BI consulting firms are the ones that offer best value to UK businesses. There has never been a greater need or demand for genuine project delivery in the BI space. Specialist consultancies such as Analitica are well placed to do this. We are therefore delighted to be handling Analitica’s 2005 public relations campaign and helping to support the company’s rapid growth.”

About Analitica

Analitica is the UK’s leading independent business intelligence (BI) consultancy, helping medium to large organisations better exploit their investment in BI technology. Unlike solo contractors and large generalist consultancies, Analitica delivers a unique blend of focussed business and technology consulting to ensure genuine knowledge transfer to client companies

The Analitica team has worked with over 100 clients, successfully delivering solutions to a wide variety of industry sectors. Clients include Harvey Nicholls, Toyota Financial Services, NTL and GAP.

Analitica has experience of working with many different types of source system, helping to ease data integration issues and ensuring that valuable time is not wasted. Analitica consultants are highly skilled in designing, building and delivering innovative information systems, from web delivery through to totally customised reporting tools.

For more information, go to

This press release was distributed by ResponseSource Press Release Wire on behalf of Object Marketing in the following categories: Business & Finance, Computing & Telecoms, for more information visit