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Full Screen, High Quality Web Streaming With No Software Installation

19 January 2005: Vividas, the video technology developer, today announced that it has launched its web streaming technology in the UK. The new product provides marketing and advertising professionals with a new method for showcasing their products and services by enabling potential customers to see full screen, high quality TV commercials, film previews and internal communications on most PCs or Macs with no software installation required. In addition, the small file size can enable significant savings on bandwidth costs.

Since the soft launch in Australia in October 2004, the streaming technology has already been adopted by nine businesses, including Nissan, Rip Curl and Buena Vista International. Samples of streaming video are available at

Commenting on the launch of the product in the UK, Geoffrey Hamilton-Jones, Chief Executive, Vividas said: “Our new Vividas streaming technology enables our customers to deliver video at amazing quality to most computer screens. The experience is like watching TV on your computer.

“Unlike many other streaming technologies, users of Vividas don’t need to continually install or upgrade to various versions of media player software, thereby eliminating one of the causes of hassle and frustration in the video viewing experience. We believe it will be of use to a wide range of communications professionals, providing a new and highly accessible means to deliver video to customers and employees.”

Vividas technology overcomes the disadvantages in many competing streaming solutions, which typically only offer partial screen or poor quality full screen viewing, and which usually require the user either to have or to install specialist player software. The core Vividas technology comprises a proprietary media player incorporating third party video and audio decompression technology.

Vividas streaming technology enables full screen, high quality video to be viewed, normally without requiring software installation, and also allows user tracking and enhanced usability. Because few people need to install any software before viewing the video, advertisers may reach inside many corporate firewalls. Other key features of the Vividas streaming technology include synchronisation of audio and video and the efficient use of bandwidth allowing businesses to deliver video to low bandwidth users.

Since October 2004, Nissan Australia has used the streaming service to allow web users to see the latest ad for the Nissan Patrol Buena Vista International used Vividas technology for an innovative movie marketing campaign for one of its latest releases, the Walt Disney “National Treasure”, allowing consumers to view 12 minutes of the movie, full screen, adding a whole new dimension to the ‘teaser strategy’. Rip Curl used the service for the online premiere of its latest surf movie and is also showcasing 21 minutes of a new documentary on surf star Mick Fanning

Neil Ridgway, Group Marketing Chairman of Rip Curl said: “We are delighted that we can provide our customers with a safe, simple and cutting edge brand experience.”

Matthew Baily, Marketing Communications Manager at Nissan Australia said: “The ability to run full screen audio visual via the web with low file size and no download opens up a new realm of opportunities for marketers. The limitation in the past has been technology - now it’s increasingly a case of limited only by imagination.”

About Vividas
Vividas Group plc is a developer and provider of video technology and products, which enable straightforward playback on personal computers of full screen, high quality video via discs or over networks, including the Internet, normally without requiring software installation. Founded in Australia in 2000 as eGenie Australia, Vividas Group was incorporated in May 2003 to allow the geographical expansion of the business. In 2003 the Company established wholly owned subsidiaries in the UK and in the USA to further its international expansion.

Please contact Emma Quantrill or Simon Maule on 020 7554 1400 for further information

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