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London, 21 January, 2005. Leading companies including Vodafone, Google, Xpedite and Cheetahmail will be revealing the secrets of effectively targeting, measuring and tailoring e-marketing campaigns to visitors at Technology For Marketing 2005. A series of free seminar sessions will be held in a seminar theatre dedicated to Email, Mobile & Web Marketing at Technology For Marketing 2005 when it takes place from 8-9 February 2005 at The National Hall, Olympia, London.

Located on the TFM 2005 show floor, The Learning Zone will feature 4 themed seminar theatres:
Theatre 1) Customer Relationship Management
Theatre 2) Database Marketing & Marketing Analytics
Theatre 3) Customer Contact Solutions
Theatre 4) Email, Mobile & Web Marketing

The Learning Zone will feature 48 free seminar sessions that will demonstrate how to successfully integrate marketing, customer service and sales functions for profitable customer communication.

The dedicated Email, Mobile & Web Marketing theatre, sponsored by Vodafone will feature the following seminar sessions:

Maximise your ROI with integrated CRM, eMarketing and eSurvey technology
- Presented by Epicor

Spam and deliverability
- Presented by Xpedite Systems

Driving visitors to your website cost-effectively
- Presented by Greenlight

Getting ROI from a content management system
- Presented by Immediacy

Building your business with keyword advertising
- Presented by Google

What can web analysis do for me?
- Presented by Intellitracker

Effective email marketing
- Presented by CheetahMail &

Optimisation for marketing directors
- Presented by Weboptimiser

Mobile Marketing – it’s real and happening now
- Presented by Vodafone Target

Moving from metrics to results – mastering the 7 key areas of your web initiatives
- Presented Web Trends UK

Getting more & wasting less: your guide to effective online marketing
- Presented by Hitwise

Email tracking and competitor analysis for enhanced marketing intelligence
- Presented by IPT

“Sharing their expertise and experience with visitors at TFM 2005 are leading companies that will not only present information on the latest technologies but will also provide visitors with a plan to make these technologies work for them,” explains Simon Mills, Event Manager, Technology For Marketing. “Due to the popular demand of seminar sessions in 2004, the Learning Zone will this year feature four seminar theatres, all themed to provide visitors with sessions on the current issues facing marketing, customer service and sales professionals today.”

For further information on Technology For Marketing 2005, or to register for free entry then please visit or call the visitor hotline on +44 (0)870 429 4652.


Notes to Editor

About Technology For Marketing
TFM 2004 was shortlisted for the ‘Best Business Exhibition’ award at the 2004 Event Awards and TFM 2003 won the Gold Award for ‘Best Exhibition Marketing Campaign’ at the 2003 Event Awards, and the Silver Award for ‘Best New Exhibition’ at the Marketing Event Awards in 2001. TFM 2004 increased the number of total attendees to 4,944 (ABC Audited). TFM 2005, incorporating TFCS & TFS, will be held at The National Hall, Olympia, London, UK from the 8-9 February 2005. For more information & to register for free entry into Technology For Marketing 2005, please visit:

About CMP Information
CMP Information is the UK headquartered professional media division of United Business Media plc.

Operating in the UK, US, Asia and Europe, CMPi delivers integrated media solutions to specialist B2B vertical market sectors. Its products including magazines, exhibitions, conferences, awards, directories and websites are targeted at business professionals across a focused range of markets; these include Healthcare, Property, Entertainment, Travel, Agriculture, IT & Games and Print.

Amongst its well-established brands are industry leading publications including Pulse, Travel Trade Gazette, Building Design, Property Week, Building, Music Week, and Chemist & Druggist. It also has a number of exhibitions recognised as the pre-eminent events in their respective market sectors. These include CPhI, FIE, The Furniture Show, ATC, Confex and IFSEC.

CMPi has recently completed a number of acquisitions to strengthen its media portfolio for the built environment, these included acquiring the remaining 50% of Property Media, the publisher of Property Week in April; the acquisition of the interior Design Handbook in May; and the purchase of the Builder Group and Barbour Index in July, the best-known names in publishing and information services for the building, architects and facilities management sectors. These acquisitions totalled over £83m and have propelled CMPi to the leading media company in the built environment sector.

In the first half of 2003, CMPi’s revenues totalled £58.7m.

Press Contact: CMPi: Sarah Tanner, Tel: +44 (0)20 7921 8522,

This press release was distributed by ResponseSource Press Release Wire on behalf of CMP Europe in the following categories: Business & Finance, Computing & Telecoms, for more information visit