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PRESS RELEASE

THE AMBASSADOR HOTEL UPGRADES TO LATEST VERSION OF SOFTBRANDS'
PORTFOLIO SOLUTION

Reading, Berkshire, UK - January 24, 2005 – For immediate release:

SoftBrands, a global leader in next-generation enterprise software for mid-size businesses in the
hospitality and manufacturing industries, today announced that The Ambassador Hotel, located in
North Wales, has upgraded to the latest release of the software supplier's PORTfolio product.

The PORTfolio development group placed a high emphasis on the needs of existing customers in
creating this release. The feature-rich system incorporates sophisticated graphics, photography
and touch-screen capability to help hotels and resorts manage reservations, rates and guest
profiles.

"Since the upgrade, our team is delighted with the overall performance, speed and stability of the
system. The retrieval rates of screens such as reservations and reports has increased
significantly, further reducing points of frustration for our team and eliminating embarrassing
waiting time when guests are inquiring on the phone. Our team has faith in the PORTfolio product
and look forward to this new stable, quicker version being used as the gold standard on which
greater functionality and new modules will be built upon in the future," said Nigel Williams,
managing director, The Ambassador Hotel.

"The Ambassador Hotel has been bold in exploiting the latest technological developments. The
company realises that customer service and satisfaction are both key factors in maintaining
repeat business in the hotel industry. In today's globally networked, real-time and demand-driven
economy PORTfolio is backed by excellent customer support and services, and the modular,
scalable, upgradeable design allows the system to grow with our customers' businesses. We look
forward to continuing our partnership with competitive players like The Ambassador Hotel,
helping them add value to their services as they become a more agile, profitable and world-class
enterprise," said Gareth Robinson, SoftBrands general manager, hospitality solutions.

ABOUT SOFTBRANDS

SoftBrands is dedicated to helping its customers maintain a balance in today's global world,
allowing customers to deliver on the benefits of real-time, demand-driven variability to their
customers.

SoftBrands, Inc. is a global leader in providing manufacturing solutions for small to medium-sized
enterprises (SMEs) worldwide currently focused on the hospitality and manufacturing industries.
With more than 4,500 customers in over 60 countries now actively using its manufacturing
(Fourth Shift(TM), Fourth Shift Edition(TM), evolution, Demand Stream) and hospitality products,
SoftBrands has established a worldwide infrastructure for distribution, development and support
of enterprise software. The company, headquartered in Minneapolis, Minnesota, has over 500
employees with branch offices in Europe, Asia, Australia, the Middle East and Africa. (Additional
information at www.softbrands.com)

ENDS

CONTACT INFORMATION

Siobhan Robinson
Marketing Manager, SoftBrands EMEA
Telephone: +44 (0)118 975 4080
E-mail: siobhan.robinson@softbrands.com

Jennifer Meyer
Corporate Public and Media Relations
Telephone: +1 612 851 1526
E-mail: jennifer.meyer@softbrands.com

Issued by:
Mark Mitchell
Pattison Mitchell & Associates

Telephone: +44 (0)20 7924 7700
E-mail: ptml@btinternet.com

This press release was distributed by ResponseSource Press Release Wire on behalf of Pattison Mitchell Associates in the following categories: Business & Finance, Travel, Retail & Fashion, Computing & Telecoms, Construction & Property, for more information visit https://pressreleasewire.responsesource.com/about.