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Kate Moss is likely to regret having current lover Pete Doherty’s initials emblazoned in perma-ink on her body according Laserase, the country’s largest tattoo removal specialists. In their 14 years of practice in the UK, Laserase have found that over 75% of people who have a lover’s name tattooed eventually come to regret their decision and seek advice on removal, with the run up to Valentine’s Day prompting a surge in enquiries from patients seeking to remove reminders of failed affairs.

Having a permanent reminder of your lover’s name emblazoned on a significant body part may be the ultimate declaration of love for Valentines Day, but with many affairs ending before the ink is dry, once a relationship crashes and burns many people are left with the humiliating decision of what to do with the permanent reminder of not-so-endless love. ‘Tattoo Rue’ is particularly common in Tinseltown: Pamela Anderson famously choose to have the tattoo of Tommy Lee’s name on her finger in favour of a wedding ring, Angelina Jolie commissioned numerous pieces of body art proclaiming her love for Billy Bob Thornton and at the height of their romance Roseanne and Tom Arnold proudly sported cheek to cheek versions of each other’s names. But all were left with unwanted reminders of their failed love affairs.

Laserase spokesman Jonathan Sherill explains: ‘Whilst many people in the UK are continuing the trend of having their current beau’s name inscribed in ink forever, it seems that many more use Valentine’s Day as the inspiration to seek advice on removal. Our clinics see a huge increase in patient bookings during early to mid February and this year Valentine’s Day itself is booked out across the country with 95 per cent of treatments booked being for the removal of names.’

Unsurprisingly, names are at the top of the ‘unwanted’ list for celebrities too. Recently engaged to Sienna Miller, Jude Law is surely regretting his ‘Sexy Sadie’ tattoo, whilst Johnny Depp famously had his ‘Winona Forever’ tattoo altered to ‘Wino Forever’. Most recently, the demise of Brian and Kerry McFadden’s marriage has left both with painful reminders etched onto their bodies, with both recently stating they are considering removal.

But according to Dr Helen Fernandez, clinical specialist for Laserase, names are one of the easiest tattoos to remove. As she explains, ‘Tattoos of this type are often small to medium sized and are often one colour, making their removal relatively straightforward. Many people think of laser tattoo removal as costly and ineffective, but a simple pair of initials or a discreet name could cost under £100 to remove.”

Laserase are the country’s largest tattoo removal specialists and offer the only clinically proven method of removal: Q-switched laser treatment. Since 1991, Laserase have carried out over one million treatments in the UK.

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