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New product launch
January 2005


Happy Plants is like the Gordon Ramsey of restaurant environments for plants because its award-winning, revolutionary recipe ensures fully-fed AND fully-watered plants - even when the owner is absent for up to 30 days.

Developed by Diet Esthetic Laboratories, Happy Plants is a time-released water-and-nutrients feeding system that’s perfect for houseplants, window boxes, urban traffic islands, garden planters, ornamental trees, shrubbery, embankments and any areas without water. The 30-day cocktail comes in the form of a special gel that converts gradually to liquid as it comes into contact with the natural microbiological activity in the soil, and its all-natural nutrient, water and cellulose content are then 100% usable by plant roots.

This advanced technology is Economical (because it saves on manpower used for watering and feeding), Ecological (because it’s composed of 96.15% water and nutrients in gel form) and - above all - EASY (because anyone can use it), and it gives guaranteed results certified by ANADIAG Iberica S.L. (Agricultural test laboratory). A single pack is enough to treat a rootball diameter of 20cm. Happy Plants also recently received the 1st Prize Non-Food Category at the 2004 PLMA Fair (Private Label Manufacturers Association) in Amsterdam.

How to use Happy Plants
1. Water plant thoroughly.
2. Open pack and remove lid with scissors, then separate the gel from the sides of the
pack with fingers.
3. Make a small hole in the soil and place the lidless pack (without removing it) upside
down so the gel makes direct contact with the soil. It will then feed and water the
plant for about one month.

Price: £2.99 per pack

Available from Amirose International Ltd. For nearest stockist or mail order details, telephone 020 8559 8244.

For further information, samples and images please contact:

Belinda Gallon or Karen Costello
Belinda Gallon PR
Tel: 020 7372 7880 Fax: 020 7625 8081

This press release was distributed by ResponseSource Press Release Wire on behalf of Belinda Gallon PR in the following categories: Men's Interest, Leisure & Hobbies, Home & Garden, Women's Interest & Beauty, Environment & Nature, for more information visit