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DataCash, the UK’s leading bank independent payment services provider, has partnered with Andromeda, the UK’s leading supplier of delivery EPOS systems, to provide a high-speed card authorisation delivery and counter service to customers. Andromeda already provides EPOS systems to many of the UK’s major delivery companies, including integrated online ordering, and is the exclusive integrated EPOS provider for’s Eat In service.

“This year we are introducing counter service and restaurant systems which will offer similar benefits to those of quick service outlets,” explains Ben Portsmouth, co-Founder and Director of Andromeda. “By teaming up with DataCash, we can process a card transaction as quickly as cash which is important for customers with busy ordering times.”

An example is a bustling coffee shop which for practical reasons cannot accept credit cards using a PDQ as this can take up to a minute for each transaction and unnecessarily lengthens the customer queuing period. By combining the Andromeda counter service system with DataCash card processing, operators can process a card transaction in under two seconds. Transactions are fully integrated into the EPOS system, removing the potential for human error.

“For merchants this is a great service because it offers some very simple cost-saving and revenue-generating benefits,” says Gavin Breeze. “Delivery operators can expect increased sales at peak times as order-taking is reduced by half. Research also shows that consumers spend up to 20-50% more when they pay by card.”

The system will also validate address and card security details which in turn will reduce fraud charge backs. It can also handle multiple simultaneous transactions, avoiding the need for staff to share a PDQ machine.

Operators will have access to a real-time MIS Reporting suite.

The target market for DataCash and Andromeda is around 5,000 delivery outlets and more than 22,000 counter service outlets in the fast food and coffee shop sectors, plus 41,000 bars and pubs**.

** Market stats Source – Experian

Editors Notes

For further press information, please contact:

Glen Goldsmith
2thefore Ltd
Tel: 01483 811234
Mob: 07812 766338

Katie King
2thefore Ltd
Tel: 0208 360 2442
Mob: 07974 161179

For information about DataCash, please contact:

Richard Steele
Tel: 020 7421 9283

For information about Andromeda please contact:

Ben Portsmouth
Tel: 0870 458 0800

DataCash –

DataCash is the only quoted payment solution provider in Europe, providing outsourced solutions for the authorisation, settlement and fraud management of credit and debit cards as well as direct debits, direct credits and cheques. Transactions are accessible to merchants through a real-time MIS Reporting suite. DataCash's fraud management solutions support industry initiatives such as AVS/CV2 and 3-D Secure's Verified by Visa and MasterCard SecureCode as well as traditional, rules-based, fraud screening.

DataCash's solutions are suitable for merchants selling through any channel including High Street Point of Sale, the Web, Interactive TV, Kiosk, Call Centre and Interactive Voice Response. DataCash works with partners, such as IBM, to provide mid-tier retailers with solutions for Chip and PIN and smart card value added services.

Andromeda –

Andromeda is a leading provider of delivery EPOS solutions, based in Croydon, London. Andromeda has supplied a range of customers from Pizza delivery to Sushi and Multi Cuisine operators, from small independent operators to corporate chains. Andromeda offers a range of options from delivery, counter service and restaurant EPOS , with modules for Head Office, Back of house stock control, payroll, driver management and SMS notification to customers. Additionally the system is fully integrated with the industry standard OrderTalk website ordering solution for delivery outlets, plus the eat in service.

This press release was distributed by ResponseSource Press Release Wire on behalf of 2thefore in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit