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Hod Hasharon, Israel - January 31, 2004 - Igal Rotem, Co-Founder and CEO and
Ilan Atias, Co-Founder and President of PowerDsine(tm) Ltd. (Nasdaq:PDSN -
News), a pioneer in Power over Ethernet (PoE) solutions, were named Ernst &
Young's Israeli Entrepreneurs of the Year. In addition to being named Ernst
& Young's Israeli Entrepreneurs of the Year, Mr. Rotem and Mr. Atias won the
award in the category of Technology Entrepreneurs of the Year.
PowerDsine is one of the leaders of the fast-growing Power over Ethernet
(PoE) technology that enables electrical operating power to be transmitted
over the same network data cable. Today, PowerDsine's customers include
communications giants such as Avaya, 3Com and Nortel.
The committee of judges highlighted that Mr. Rotem and Mr. Atias have become
leaders in technology by the significant contribution made by PowerDsine in
the establishment of the global standard for the PoE technology.
"Human capital is Israel's main resource, and entrepreneurs are the engines
of market growth in Israel," commented Yitzhak Forer, Chairman of Ernst &
Young Israel. "Most of the entrepreneurs start off with nothing and often
put all their money at stake. These entrepreneurs help Israel to be a better
place and prove that creative leadership and management abilities can
overcome obstacles."
Mr. Rotem and Mr. Atias will also take part in the worldwide finals
competition in Monte Carlo in May 2005, where representatives from 35
countries will compete for global entrepreneur of the year.

About PowerDsine
PowerDsine(tm) (NASDAQ: PDSN) designs, develops and supplies integrated
circuits, modules and systems that enable the implementation of Power over
Ethernet in local area networks, providing the capability to deliver and
manage electrical power over data network cables. PowerDsine offers
integrated products and system solutions to communications equipment
manufacturers in the telecom and datacom industries who incorporate them
into, or bundle them with, their products. PowerDsine is a founding member
of the IEEE 802.3af Task Force. For more information, please visit
<http://www.powerdsine.com>

About Power-over-Ethernet Technology
PoE is a technology for wired Ethernet, the most widely installed local area
network technology in use today. PoE allows the electrical power necessary
for the operation of each device, to be carried by data cables rather than
by separate power cords. It minimizes the number of wires that must be used
in order to install the network, resulting in lower cost, less downtime,
easier maintenance and greater installation flexibility


Josie Pearson / Denis Davies
éclat MARKETING
Phone: +44 118 989 5600
Email: powerdsine@eclat.co.uk

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