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FAO: NewsDesk

~Ecommerce gains 60% reduction in fulfilment time & 50% cut in staff costs~

Hi-res jpegs of Chris Barling or Greg Freeman are available.

1 February 2005 ~ University for Industry (Ufi), the organisation behind
the government-funded learndirect elearning network, has made significant
cost savings in the distribution of course and related materials with the
introduction of a fully automated ecommerce web site powered by Actinic
Business. The site means that the partners who run the country's 2000+
learndirect centres on behalf of Ufi can order online rather than by
fax. Since it was opened for business in October 2004, the online system
has reduced the time taken for fulfilment of orders by 62 per cent and
halved the number of administration staff employed in the company's
distribution team.

Greg Freeman, distribution manager for Ufi, says: "The software is user
friendly and straightforward to maintain, which means we can make changes
immediately to update the system with new items and stock information."

Ufi made the decision in early 2004 to opt for a packaged ecommerce
solution for its distribution needs. Having researched the marketplace,
they chose Actinic Business from British supplier, Actinic Software.
However, Ufi's brief required some other significant features that were not
provided out of the box, including a fully automated link for:

* orders from the web site to the 3rd party fulfilment warehouse
* stock control from warehouse system to web site

* account information from warehouse system to web site.

Ufi chose internet solutions experts KC3 to develop the site, and KC3
adapted the Actinic software to meet Ufi's brief. The new ecommerce system
was fully piloted over the summer in the Leicester region, and went live
across the network in October 2004.

Greg Freeman explains the three main benefits of the new site: "Our
partners can now view the range of marketing and support materials
online. Order fulfilment, which used to take up to eight days, is
completed within three days. The number of staff required to process
orders, invoice customers and deal with enquiries has been halved, due to a
dramatic decrease in processing time and the number of queries received."

He concludes, "The Actinic solution developed for us by KC3 has been a
great success and has brought tangible benefits. The big wins have been
service improvements for customers and cost savings for Ufi."

Chris Barling, CEO of Actinic, comments, "We are delighted that Ufi chose
Actinic Business and KC3 to develop their new site. Its success underlines
the effectiveness and economies of scale that can be achieved for clients
by a specialist internet company working with a packaged ecommerce solution."

For further comment and photography, contact:
Chris Barling, CEO of Actinic. Tel 01932 871000,

Actinic PR: Jane Lee, Dexterity. Tel 01273 470199,

About Ufi and learndirect:
Ufi Ltd is the organisation responsible for learndirect, the largest
government-backed supported e-learning initiative in the world, learndirect
advice and UK online. Ufi was established in 1998 by the current
government to take forward the concept of a "university for industry". Its
mission is to use e-learning to boost the employability of individuals and
the productivity and competitiveness of organisations. Since April 2000,
almost 1.5 million people have taken a learndirect course, and the
learndirect advice line has taken nearly seven million calls. Over 500
learndirect courses are available, covering information and communications
technology, the 'skills for life' of literacy and numeracy, and business
and management. Visit and for more

About KC3:
KC3 was formed in 1993 as a 'not-for-profit' partnership between public and
private enterprise. The original founders were Apple Computers, BT, the
Rural Development Commission and the DTI. KC3 early on identified the
potential of the internet and became a full ISP supplier in 1995 and now
supplies a complete range of information services based on internet
technologies. KC3 has developed a reputation for more complex data
interactive web sites, redefining them selves to meet the
rising demand in this fast moving technology. KC3 has unparalleled
experience of designing user-friendly computer screen interfaces backed by
complex database systems for mission critical applications (such as DEFRA
online Census forms) - all based around specific client business needs.

About Actinic Software Ltd:
Founded in 1996, Actinic produces ecommerce software for small and medium
enterprises (SMEs) that want to sell online. Its products include Actinic
Developer, Actinic Business, Actinic Catalog and Actinic Audio Store, and
power more UK ecommerce sites than any other company. Research shows that
over 50% of SMEs using packaged software to run their e-stores use Actinic.
Search for 'acatalog' on Google to see the vast range of online stores that
run using Actinic. Some of Actinic's better known UK users include the
Royal Opera House, Lloyds of London, the Royal Navy and Help the Aged.

Trademarks: Actinic Catalog is a registered trademark of Actinic Software

This press release was distributed by ResponseSource Press Release Wire on behalf of Dexterity in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit