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Comverse, a unit of Comverse Technology, Inc. (NASDAQ: CMVT), and the world’s leading supplier of software and systems enabling network-based multimedia enhanced communication services, today announced that 3 Italy, a unit of H3G, deployed Comverse’s MMS A2P Expeditor™ in Italy to support large-scale wireless multimedia campaigns.

Comverse MMS A2P (Application-to-Person) Expeditor enabled 3 Italy to launch its popular Adesso 3 (Now 3) service, which delivers MMS multimedia messages showing up-to-the-minute content from subscriber-chosen Portale 3 information and entertainment groups including news, gossip, sports, etc. A2P Expeditor delivers the time-sensitive material to a large number of subscribers at once, handling the heavy volume, traffic bursts and event-based peaks associated with mass MMS push applications. This telco-grade high capacity solution will enable 3 Italy to send millions of messages per day to promote 3G multimedia applications, and is designed to play a significant role in the growth of MMS usage.

"3 Italy is a visionary carrier whose grasp of market dynamics and opportunities demands highly advanced MMS delivery solutions that go beyond legacy MMSC capabilities," said Giuseppe Elli, President of Comverse Europe. “We are pleased to be the supplier who can support the successful execution of large-scale multimedia campaigns that can boost MMS traffic and facilitate customer education and adoption of advanced data services.”

About the Comverse MMS Solutions Suite

Comverse’s Multimedia Messaging Service Center (MMSC) is fully compliant with industry standards for Person-to-Person (P2P) as well as Application-to-Person (A2P) messaging of rich multimedia content. Built on the eXtensible Messaging Framework (XMF) architecture and part of the Comverse InSight environment, the Comverse MMSC delivers advanced features and functionality on an open, flexibly configurable and easy-to-deploy platform. Comverse MMSC's rules-based content adaptation capabilities provide broad MMS handset and legacy device support, terminal interoperability and a superior user experience. Successfully deployed commercially throughout the world, Comverse MMSC is the choice of more and more service providers.

Comverse MMS Mailbox provides a Web interface to receive and send MMS messages, message storage beyond the limitations of handset memory, and a content-rich multimedia album of images to be used when composing messages.

Comverse MMS A2P Expeditor™ is an efficient, high-capacity solution for Application-to-Person messaging, deployable as a standalone system or side-by-side to a lower-capacity legacy / third-party MMSC, and upgradeable to Comverse MMSC.

Comverse MMS Exchange is a central hub enabling multiple network operators to interconnect their MMS services in a simple and flexible manner, ensuring easy implementation of interoperability agreements, and supporting all standard and non-standard implementations of MMS, CDMA to GSM connectivity and MMS to i-mode interoperability.

About Comverse

Comverse, a unit of Comverse Technology, Inc. (NASDAQ: CMVT), is the world’s leading provider of software and systems enabling network-based multimedia enhanced communication services. These value-added enhanced services solutions, along with the company’s real-time billing solutions, comprise the company’s Total Communication portfolio. Comverse’s Total Communication portfolio addresses four primary categories: call completion and call management solutions; advanced messaging for groups, communities and person-to-person communication; solutions and enablers for the management and delivery of data and content-based services; and real-time billing and account management solutions for dynamic service environments. Other Comverse Technology business units include: Verint Systems (NASDAQ: VRNT), a leading provider of analytic software-based solutions for communications interception, networked video security and business intelligence; and Ulticom (NASDAQ: ULCM), a leading provider of service enabling signaling software for wireline, wireless and Internet communications. Comverse Technology is an S&P 500 and NASDAQ-100 Index company. For additional information, visit the Comverse Web site at or Comverse Technology’s Web site at

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Adrian Brophy
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+44 (0)870 242 8323

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