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London, February 3rd 2005 - Highdeal is launching a major European service provider competition and the chance to win a luxury weekend away for two – the Highdeal Challenge*. The company is looking to flex its rating and billing muscles by asking service providers - Tier Ones through to greenfield start-ups - offering services such as broadband, mobile and video on demand to come up with the most creative price plan to test what Highdeal can deliver.

http://www.highdeal.com/Highdeal_Challenge/2005/Highdeal_Cha...

As exciting new applications and services come to market at an ever increasing pace, service providers need systems that enable them to seek out pricing models that resonate with their customers.

While voice has been traditionally priced on time, distance and event; new services present a unique set of challenges that involve more sophisticated, disciplined pricing processes, metrics and value alignment, which often demand much more complex integration requirements.

These new pricing structures are placing significant pressure on existing operational infrastructure, which were once designed for relatively stable, bounded services. Operators are rapidly moving towards service-oriented architectures such as IMS and service delivery platforms (SDPs) to facilitate rapid product development and rollout. Pricing is increasingly being positioned as a central resource within these architectures.

Highdeal is challenging marketing and IT to come up with as many pricing variable combinations as possible such as bundles/packages, sponsorships, real-time settlement with third parties and cross product promotions.

This initiative’s objective is to identify providers' most innovative pricing scenarios as well as highlight key operational challenges to gain a clearer understanding of the pricing conflicts that product management and marketing often face such as:

Maximising profitability and average revenue per user
Stimulating demand
Providing transparency and simplicity
Differentiating the offer
For more information, please contact Jaime Edmund or Helen Ablett by email jaimee@gbc.co.uk / Helena@gbc.co.uk or by phone on +44 208 322 1922.

About Highdeal

Highdeal is the leading provider of pricing, high performance rating and settlement solutions for broadband and mobile applications and services. Highdeal enables companies offering these services to create and implement successful pricing strategies in dynamic market environments. With over 100 implementations in more than 40 countries, companies around the world rely on Highdeal for their pricing and rating needs. Highdeal has offices in New York, Paris, London, Munich, Santiago & Sao Paulo. For more information, please visit www.highdeal.com.



* One lucky winner will be chosen. Entrants must be an employee of a qualified service provider. Entrants must provide a challenging pricing and packaging scenario and agree to participate, if asked, in limited marketing activities. Limit of one entry per person. Prize includes only what is listed on the website. No cash substitutes. Prizes are not transferable. Deadline for entries, July 1st 2005.





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