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London, 4 February, 2005. ‘Give marketing the keys to customer data’ is just one of the high-level seminar sessions available to visitors at Technology For Marketing 2005, in the seminar theatre dedicated to Database Marketing and Marketing Analytics. Taking place from 8-9 February 2005, Technology For Marketing 2005 is the UK’s premier event for marketing-related and CRM technology solutions.

Located on the TFM 2005 show floor, The Learning Zone will feature 4 themed seminar theatres:
Theatre 1) Customer Relationship Management
Theatre 2) Database Marketing & Marketing Analytics
Theatre 3) Customer Contact Solutions
Theatre 4) Email, Mobile & Web Marketing

The Learning Zone will feature 48 free seminar sessions that will demonstrate how to successfully integrate marketing, customer service and sales functions for profitable customer communication.

The dedicated Database Marketing & Marketing Analytics theatre, sponsored by MapInfo, will feature the following seminar sessions:

· Give marketing the keys to customer data
- Presented by DataFlux

· Growing a profitable home shopping channel the FCUK way!
- Presented by smartFOCUS & French Connection

· Know what’s next – now! Predictive marketing as the key to profitable customer interactions
- Presented by SPSS

· Customer Case study
- Presented by Siebel & BT Major Business

· Smart business use intelligent data. Does yours?
- Presented by D&B

· Can you excel with excel?
- Presented by Occam

· Using the ‘where’ factor to find the right customers – a better approach to target marketing
- Presented by MapInfo

· Scientific site selection
- Presented by MapInfo

· Managing data integrity with confidence; a consistent approach
- Presented by QAS

· Successful database marketing is only as good as its data
- Presented by DQ Global

· Building a prospecting platform
- Presented by Nova Direct Mail

· Legitimate marketers ‘v’ unrepentant spammers – how not to get your emails confused as spam
- Presented by IPT

“This year, due to popular demand we have increased the Learning Zone to feature 4 seminar theatres, each with a specific theme,” explains Simon Mills, Event Manager, TFM 2005. “Visitors will be able to discover how implementing marketing-related & CRM technology, products & services in their organisations can optimise their marketing, customer service and sales campaigns.”

For further information on Technology For Marketing 2005, or to register for free entry then please visit or call the visitor hotline on +44 (0)870 429 4652.


Notes to Editor

About Technology For Marketing
TFM 2004 was shortlisted for the ‘Best Business Exhibition’ award at the 2004 Event Awards and TFM 2003 won the Gold Award for ‘Best Exhibition Marketing Campaign’ at the 2003 Event Awards, and the Silver Award for ‘Best New Exhibition’ at the Marketing Event Awards in 2001. TFM 2004 increased the number of total attendees to 4,944 (ABC Audited). TFM 2005, incorporating TFCS & TFS, will be held at The National Hall, Olympia, London, UK from the 8-9 February 2005. For more information & to register for free entry into Technology For Marketing 2005, please visit:

About CMP Information
CMP Information is the UK headquartered professional media division of United Business Media plc.

Operating in the UK, US, Asia and Europe, CMPi delivers integrated media solutions to specialist B2B vertical market sectors. Its products including magazines, exhibitions, conferences, awards, directories and websites are targeted at business professionals across a focused range of markets; these include Healthcare, Property, Entertainment, Travel, Agriculture, IT & Games and Print.

Amongst its well-established brands are industry leading publications including Pulse, Travel Trade Gazette, Building Design, Property Week, Building, Music Week, and Chemist & Druggist. It also has a number of exhibitions recognised as the pre-eminent events in their respective market sectors. These include CPhI, FIE, The Furniture Show, ATC, Confex and IFSEC.

CMPi has recently completed a number of acquisitions to strengthen its media portfolio for the built environment, these included acquiring the remaining 50% of Property Media, the publisher of Property Week in April; the acquisition of the interior Design Handbook in May; and the purchase of the Builder Group and Barbour Index in July, the best-known names in publishing and information services for the building, architects and facilities management sectors. These acquisitions totalled over £83m and have propelled CMPi to the leading media company in the built environment sector.

In the first half of 2003, CMPi’s revenues totalled £58.7m.

Press Contact: CMPi: Sarah Tanner, Tel: +44 (0)20 7921 8522,

This press release was distributed by ResponseSource Press Release Wire on behalf of CMP Europe in the following categories: Business & Finance, for more information visit