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Four and five megapixel digital cameras that are high on performance and low in complexity

Fujifilm today announced the FinePix A345 Zoom and A350 Zoom: two simple-to-operate four and five megapixel resolution cameras, with a neat, compact design, high quality 1.7 inch LCD screen and 3x optical zoom lens.

Following in the footsteps of their predecessors - the hugely popular FinePix A330 and A340 Zoom - these models offer exceptional power and value in a new and improved design. Whilst the entry-level category can often mean that corners are cut on build quality and feel, anyone who handles these cameras will be pleasantly surprised by their compact solidity.

Although simple in conception, the FinePix A345 and A350 Zoom still boast bags of photo power - with one-touch, fully-automatic operation that includes easy navigation for beginners and enough megapixels to allow images to be printed as enlargements without loss of quality.

These competitively-priced new cameras are sturdy but stylish, with smooth metallic casing and a high-quality finish. What’s more, their low power consumption (operating on standard AA batteries) and compatibility with xD-Picture Card™ format, makes them a great choice for anyone concerned about having a system that will work well into the future. Furthermore, PictBridge™ compatibility allows the user to print directly without the need for a PC or Mac.

FinePix A345 Zoom features at a glance:

* 4.1 effective megapixels
* High quality 1.7-inch LCD monitor for clarity and detail
* 3x optical zoom lens
* One-touch, fully automatic operation, with easy navigation for beginners
* Highly efficient energy consumption: uses 2 x AA-type alkaline batteries (or rechargeable batteries)
* Movie capture of 15 frames per second with monaural sound
* xD-Picture Card™ providing large storage capacity, lower power consumption and fast write speeds (currently available in 16MB to 512MB capacities)
* PictBridge™ compatible for direct printing without a PC

FinePix A350 Zoom features at a glance:

* 5.2 effective megapixels
* High quality 1.7-inch LCD monitor for clarity and detail
* 3x optical zoom lens
* One-touch, fully automatic operation, with easy navigation for beginners
* Highly efficient energy consumption: uses 2 x AA-type alkaline batteries (or rechargeable batteries)
* Movie capture of 15 frames per second with monaural sound
* xD-Picture Card™ providing large storage capacity, lower power consumption and fast write speeds (currently available in 16MB to 512MB capacities)
* PictBridge™ compatible for direct printing without a PC

Adrian Clarke, Director of Photo Products, Fujifilm, said, “More often than not, entry-level digital cameras lack the ability for photography newcomers to get the most out of them. By building on a successful formula of simplicity, optical precision and great image quality, Fujifilm has created the FinePix A350 and A345 Zoom - two desirable and affordable cameras capable of producing exceptional images, whatever your ability.”

Availability & pricing

The FinePix A350 and A345 Zoom will be available in the UK from retailers in March 2005. Pricing will be announced nearer to the date of retail launch.*

Notes to Editors

*For up-to-date pricing on any Fujifilm digital products, please contact Midnight Communications.
For further information, images and products for review, please contact:

Natalie Still/Lucy Park
Midnight Communications
0870 458 4182
natalie@midnight.co.uk/lucy@midnight.co.uk

Jenny Hodge
Fuji Photo Film (UK) Ltd
020 7465 5852 / 07775 897360
jhodge@fuji.co.uk

Information about Fujifilm products, and high-resolution images, are also available at www.fujifilm.co.uk/presscentre

Contact details for customers

For information about Fujifilm and its products, please visit: www.fujifilm.co.uk or call
020 7586 1477.

Other Fujifilm products

For press information on Fujifilm consumer film cameras and film, please contact:

Melissa Fernandez / Rana Rahman
Union PR
Tel: 020 7428 0999
Email: melissa@unionpr.co.uk / rana@unionpr.co.uk

For press information on Fujifilm Equipment & Systems (minilabs and kiosk systems), please contact:

Claire Jennings
The Bright Consultancy
Tel: 01564 795535
Email: claire@bright-consultancy.co.uk

About Fujifilm

Fujifilm is committed to developing the very best imaging and information products, both conventional and digital. The company employs more than 72,000 people worldwide, with 173 subsidiaries stretching across four continents. Outside of Japan, Fujifilm has key manufacturing facilities in Europe and the USA for core products such as colour film, colour paper, single use cameras and PS plates, and two further factories in Brazil and China. It has a global turnover in excess of £13 billion.

Fuji Photo Film (UK) Ltd has been supplying the imaging, printing and graphics industries, as well as professional and enthusiast photographers, with high quality, innovative products and services for over 25 years in the UK. It currently employs more than 450 people and has become one of the country's most popular photographic brands.

© 2005, Fuji Photo Film (UK) Ltd. Specifications are subject to change.



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