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The apple with a heart-shaped logo, Pink Lady® is proud to lend its support to this year’s British Heart Foundation (BHF) Real Valentine Appeal. It is the time of the year to show your good heart.

Pink Lady® is supporting the British Heart Foundation’s Real Valentine Appeal by donating a holiday of a lifetime to Australia to the national prize draw winner. By raising funds this Valentine’s Day the BHF can pay for more heart nurses in local communities across the UK providing the support, care and information heart patients and their families need.

Over 2.7 million people in the UK are currently living with heart disease – a long-term debilitating condition. The BHF already funds 180 specialist BHF Heart Nurses – one nurse per 15,000 patients and need your help to support more. So why not join in with Pink Lady® and the BHF this Valentine’s Day and show that you have a kind heart?

The appeal aims to raise awareness of what it is really like to live with heart disease. Many do not realise that it is becoming a long-term chronic condition for an increasing number of people – rather than just a means to a quick death. The stats show:
• Almost 900,000 are living with heart failure – and this is increasing
• 150,000 are living with congenital heart disease.

Heart disease is treatable, but not reversible and it can be a debilitating condition significantly affecting quality of life, not just for the patient, but the people who care for them – which is where nurse support can make such a difference.

Grown in some of the warmest climates around the world, Pink Lady® is now the third-best recognised fresh apple brand in the UK and it’s easy to see why. The apples that originated in Australia get their blushed colour from the 120 days of sunshine that is also essential for their delicious flavour. A Pink Lady® is crisp yet sweet and almost refreshingly fizzy when eaten.

A special microsite has been set up ( where you will be able to donate online, write a ‘virtual’ love note, and find out more about the Appeal. To make a donation or order a prize draw pack, call the Real Valentine Appeal donation line on 0800 389 7087. To post a love note, simply pop along to your local BHF shop.


For further media information please contact Paul McCaffrey on 020 7569 3043 ( at The YES Consultancy or Tina Fotherby on 020 7569 3042 (

This press release was distributed by ResponseSource Press Release Wire on behalf of Yes Consultancy in the following categories: Children & Teenagers, Men's Interest, Health, Leisure & Hobbies, Women's Interest & Beauty, Sport, Media & Marketing, for more information visit