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Infrastructure and content expertise combine to form CoullMedia

Creative agencies, content owners and individuals now have a simple and cost-effective opportunity to create, upload and publish interactive video over the Net. This is due to the latest industry acquisition which sees MediaWave, Europe’s foremost Internet broadcaster, acquired by Coull.

The company, which will trade as CoullMedia, has unrivalled expertise in the capture, production and delivery of real-time streaming media across digital/IP networks. Each year MediaWave repurposes thousands of hours of content for delivery over the internet for clients ranging from Microsoft to Mobo and Rolls Royce to Robbie. This expertise is now combined with Coull’s unique visual enhancing methods of engaging with their customers through coull click to revenue™ software.

“Creative agencies are looking to the latest technology to offer them a differentiator,” comments Irfon Watkins, CEO of Coull. “CoullMedia will allow them to go online and download our authoring environment, then create and upload their interactive videos for publishing over the Net. The possibilities are endless!”

This latest technology from Coull which enables video assets to be converted into revenue-generating portals is being embraced by leading players such as Universal Music. As part of its strategy to digitise its video assets, Universal Music is pioneering Coull’s technology to allow fans of leading bands including Girls Aloud to interact instantly with the video of their favourite artist, enabling them to purchase memorabilia or book a concert ticket.
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For further information on Coull visit www.coull.biz or call +44 (0)117 987 8022

Notes to editors:
MediaWave delivers rich media services to corporate and entertainment clients that want supreme service and blue chip experience on an SME budget.

Some of current projects include: broadcasting interactive question and answers between five cinemas; shooting a music video for TV broadcast; and a straightforward webcast with slides and Q&A interactivity for a customer in the financial sector.

For further information on MediaWave visit www.mediawave.co.uk

Press contact:

Katie King
2thefore
Tel : 0208 360 2442
Mobile : 07974 161 179
Email: katie@2thefore.biz
www.2thefore.com



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