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February 16, 2005 - New York, NY: Serious, the British-founded publisher of the hit collectable CD and DVD Cardz™ for Manchester United, Arsenal the NBA and NFL etc, announced today that it is sponsoring The Sports Writer of the Year category at The British Press Awards 2005, to be held in London on March 15th 2005. “The British Press Awards 2005 will provide a prestigious platform for Serious,” said David Brown - Chairman. “As a company whose product content relies on superlative sports editorial, we are delighted to associate the Serious brand with this esteemed category and event.”

Cardz are the latest in digital collectibles and depending on the sporting property, are either Win/Mac compatible – CD Cardz, or PS2 and Xbox compatible – DVD Cardz. Both give the user a unique multimedia experience that includes superb video of athletes, as well as cool interactive content that is both fun and informative, bringing the sports trading card well and truly into the video gaming age.

The British Press Awards has fast become the most sought after endorsement of journalistic achievement, where winners are recognized as examples of excellence in the business. The annual event has become renowned, with an Awards Gala dinner playing host to leading British newspapers, reporters, freelance journalists, writers and photograpers working for news agencies, as well as celebrities. BBC political editor Andrew Marr is to host the awards ceremony and nominees for Sports Writer of the Year include: Patrick Barclay - The Sunday Telegraph, Paul Kimmage - The Sunday Times, Matt Lawton - The Daily Mail, David Walsh - The Sunday Times, Oliver Holt - The Daily Mirror and Martin Samuel - News of the World.

Headquartered now in New York and with offices in London and Singapore, Serious publishes CD & DVD Cardz and CD-R Business Cardz and recently won the CD-ROM/DVD-ROM category of the LACP 2004 Spotlight Awards. In addition to current partners at the NFL, NBA, UEFA and Manchester United and Arsenal, Serious has produced Cardz for some of Hollywood’s hottest titles, including The Lord of the Rings, Spider-Man and The Matrix – Reloaded. Serious Cardz are available at all good UK newsagents and online at

Kathy Heslop, Director of Promotions
ph: 212 696 5585

This press release was distributed by ResponseSource Press Release Wire on behalf of Serious USA in the following categories: Consumer Technology, for more information visit