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Technology that enables content providers, new media agencies and advertisers to bring interactive digital images to life in a way that consumers have never experienced before has proven quite literally to be a huge hit with those viewing the Band Aid 20 Do They Know It’s Christmas video online.

Developed by Coull, the click to revenue® technology achieved an unprecedented 27% click-through response which compares with a normal click-through return of 1-2%. Click to revenue® gives content providers instant reports, enabling them to measure exactly what consumers are clicking onto in any frame of the video.

Between the end of the November, when Do They Know It’s Christmas was first streamed online, and the first week in January 2005, the video, the first of its kind, received over 50,000 streamed views. Out of these, there were over 13,600 clicks on the video, with viewers browsing their screens for details about the artists, the song and other information.

Coull’s CEO, Irfon Watkins, said: “For the first time media agencies have an online marketing tool that enables them to develop digital media that is more engaging, more interactive and easy to measure in terms of the consumer’s behaviour. It means that music labels, film companies and other content owners have a further opportunity to derive revenue from their assets.”


For further information on Coull visit or call +44 (0)117 987 8022

Press contacts:

Katie King
Tel : 0208 360 2442
Mobile : 07974 161 179

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