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Multimedia technology is one of New Zealand’s most exciting industries. Everyone knows about its CGI movie effects companies and their vital role in Hollywood fantasy blockbusters like The Lord of the Rings and I, Robot but what else is going on?

Magic books from which 3D characters pop up. Computer displays that respond to a wave of a hand. The world’s largest touch screens. 3D animation software for testing the world’s biggest airliner. Panoramic 3D interactive displays that let people touch floating virtual bubbles…

All of these and other multi-media breakthroughs come from New Zealand companies who will be among the 15 New Zealand technology companies coming to CeBIT with the support of New Zealand Trade and Enterprise. (see them at B15 in Hall 3 at CeBIT or visit

The New Zealand multi-media industry brings together strengths in software engineering, entertainment and multi-dimensional painting, texturing and display. It is part of the country’s rapidly growing IT and creative sectors, which are increasing their share of the New Zealand economy and building their presence in global markets.

One of the driving forces for innovation in multimedia is the Human Interface Laboratory NZ – - which will be attending CeBIT and is a world class developer of revolutionary interfaces that transform the way people interact with computers. HIT Lab’s Magic Book project is an example of its work in augmented virtual reality. When users look at the pages of a real book through a hand held display they can see virtual content superimposed over the real pages. When they see an Augmented Reality scene they like, the user can fly into the scene and experience it as an immersive virtual environment. HIT Lab also recently announced a panoramic, interactive display for the World Expo 2005, Japan. Visitors can touch virtual bubbles floating from screen to screen to play videos and slideshows about New Zealand’s natural wonders in one of the expo’s pavilions.

Other 3-D Visualisation, Animation and Displays technology companies exhibiting at CeBIT are:

• Right Hemisphere a provider of enterprise software for visual communication, with a mission to make interactive 2D/3D content as easy to create and use as text e.g. for training, documentation, marketing, parts management and support. Right Hemisphere software was used by Airbus for animations and fly-throughs of the massive test ring built for the new A380 – the world’s largest airliner. Their Deep View technology has just been included in Acrobat and Adobe Reader 7.0 to allow users to view 3D content.

• NextWindow specialises in high quality touch screen technology, which designs and develops optical imaging technologies providing integrated touch solutions to a number of industries including telecommunications, tourism and retail. The company has developed Gesture Recognition technology - a concept first seen in films like 'Minority Report' and 'Sixth Day' – that lets people extract services and information from a computer screen with a wave of the hand. The technology recognises where you place your finger on a screen, but also watches and interprets your hand movements. The company recently installed what is thought to be the world largest touch screen display at one of the world’s top acquariums - Kelly Tarlton’s Underwater World in Auckland.

• Animation Research Limited (ARL) is one of Australasia's leading computer graphics production facilities. ARL has won several awards for its work in computer generated television commercials and is a leader in real time sports graphics. In 1992 it developed the world's first ever 3D graphics for a live television event - the America's Cup in San Diego. It has provided live graphics for every America's Cup event since then. Its applications now also cover golf, motorsport, and cricket.

• Terralink International Limited assists businesses with integrating their own data sets with imagery, cartography, spatial databases and mapping tools to create effective GIS systems. It offers digital mapping, remote sensing, photogrammetric and aerial imagery applications and services as well as multi-layer, interactive, 3D and data integration solutions.
New Zealand is exhibiting at CeBIT for the first time. This is part of New Zealand Trade and Enterprise’s strategy to establish New Zealand as a key technology country on the international stage.

For more information, please contact Jaime Edmund or Silja Binner at GBC via email / or by phone +44 208 322 1922. Or visit

This press release was distributed by ResponseSource Press Release Wire on behalf of Onechocolate Communications in the following categories: Consumer Technology, Computing & Telecoms, for more information visit