London, 21 February, 2005. Technology For Marketing (TFM), for the fifth year running has achieved an increase in visitors. 4,146 pure visitors (subject to ABC Audit) attended the event, a 5% increase from the 2004 event, when it took place from 8-9 February 2005 at Olympia, London. With a variety of exhibitors of marketing-related and CRM technology solutions, launching and demonstrating the latest products and services, a topical and highly popular seminar programme and the latest thought-leadership from industry gurus at the daily keynotes, TFM 2005 firmly established its position as the UK’s premier event for marketing-related and CRM technology solutions.
“Since its launch in 2000, TFM has consistently bucked the trend of exhibitions by achieving an increase in visitors every single year,” explains Simon Mills, Event Manager. “TFM has a strong, award-winning team behind it who, together with pro-active exhibitors and an unrivalled educational programme, have been able to provide the industry with an event that saw over 4,000 marketing, customer services and sales professionals actively exploring the latest marketing-related and CRM technology solutions. The re-booking for TFM 2006, with over 75% of stand space sold, provides further evidence that this was the best TFM yet.”
As well as providing visitors with a wide variety of the latest products and services to hit the market, TFM 2005 also presented a comprehensive educational programme. With over 3,800 seats filled over the two days, The Learning Zone, a series of four themed seminar theatres, provided visitors with 48 free seminar sessions that demonstrated how to successfully integrate marketing, customer service and sales functions to achieve profitable customer communication. The theatres, filled to capacity, presented a seminar programme that featured topical case study material from organisations including Orange, HP, Aberdeen FC, French Connection and BT Major. The strong educational theme of the event was extended with the successful Google University. Hosted by Google, the developer of the award-winning Google search engine, The Google University held both beginner and advanced sessions on keyword advertising, which attracted over 600 attendees.
The Daily Keynote Sessions saw audiences of more than 350 visitors on each day of the event and sparked a fascinating debate. Day one was presented by Dave Chaffey, a leading e-marketing author and provider of Internet marketing training courses for CIM and an Internet marketing consultant who presented ‘Improving e-Marketing Performance: Using modeling, optimisation and automation to enhance results from e-marketing campaigns’. Whilst on the second day, Seán Kelly, author of the best-seller, Data Warehousing – The Route to Mass Customisation, and an IDM course presenter covered data warehousing, data mining and customer profiling in a succinct one-hour session, ‘Extracting Intelligence from Customer Data’.
Feedback from the exhibitors of TFM 2005 clearly demonstrates the event’s success:
"TFM has become the leading exhibition for both suppliers and purchasers within the digital direct marketing industry. Year on year, we have seen a marked increase in both the volume and quality of new leads generated at our stands. We'll be back next year, without a doubt."
Helen Ricardo, Marketing Manager, IPT
"smartFOCUS has been exhibiting at TFM since its launch in 2001 and we've watched as the show has established itself as the key marketing-related technology and CRM event in the UK. Every year we have exceeded our objectives for attending and early indications show that the 2005 event may be our most successful yet! As always we met a good quantity of high calibre visitors - that's proof for us that TFM just gets better each year."
Emma Chablo, Marketing Director, smartFOCUS plc
The Talisma team was kept extremely busy throughout TFM 2005. We have a good number of high quality leads and have already received invitations from several prospects asking us to submit proposals, having seen us at TFM. The quality of visitors we've had on Talisma’s stand has been superb - serious buyers, with budget to spend. We’ve been so impressed with the show that we have rebooked our stand for TFM 2006!"
Sean O'Connell, European Marketing Manager, Talisma
“TFM is an essential part of our marketing campaign both in terms of raising the awareness in the market and building a database of contacts for future marketing activities. We’ve exhibited at competitive trade shows in the past but TFM delivers more sophisticated and knowledgeable visitors. TFM is now the only trade show at which we exhibit and we have already reserved our stand at TFM 2006!”
Melanie Lord, ABSTRACT
“DQ Global chose to exhibit at TFM after a thorough review of all the exhibition opportunities for data quality solution providers - our own research and the feedback from our partners suggested that TFM was the one to be at and this certainly proved to be the case. The show was a huge success for us, both in terms of generating new business opportunities and also providing us with a great platform for the launch of our new branding and product range. The number of visitors to our stand was high and importantly, the profile of the visitors we met was exactly right - we're already looking forward to being back in 2006!”
Adrian Leaman, DQ Global
“The TFM exhibition plays a major part in our marketing strategy and at times we were almost overwhelmed by the number of prospective customers visiting our stand. The visitor profile provides a perfect balance between SME’s and the large Corporates. This is particularly useful as it dovetails with our planned expansion and corporate development programme. The footfall has been good over previous years but this year was so impressive that we re-booked the same position for next year on day 1.”
Andy Fry, Managing Director, Nova Direct Mail
“Both the quality and quantity of visitors to our stand has been simply excellent. It’s been the first time that Allies Computing has exhibited at TFM, and we’ve been delighted that it’s delivered the people that we want to meet. We’ve already booked our stand for next year and we’ll be back with more colleagues to help us to collect all those leads!”
Emma Pinchen, Allies Computing
Notes to Editor:
A selection of photograph from TFM 2005 is available. If you require any images to support this release please email stanner@cmpinformation .
1) TFM 2005 was attended by 4146 pure visitors, subject to ABC Audit.
TFM 2004 was shortlisted for the ‘Best Business Exhibition’ award at the 2004 Event Awards and TFM 2003 won the Gold Award for ‘Best Exhibition Marketing Campaign’ at the 2003 Event Awards, and the Silver Award for ‘Best New Exhibition’ at the Marketing Event Awards in 2001. TFM 2004 increased the number of total attendees to 4,944 (ABC Audited). TFM 2005, incorporating TFCS & TFS, will be held at The National Hall, Olympia, London, UK from the 8-9 February 2005. For more information & to register for free entry into Technology For Marketing 2005, please visit: www.t-f-m.co.uk.
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