Moby and Roots Manuva give sexdicillion* reasons to buy new single
* sexdicillion is 10 followed by 51 zeros
US artist Moby announced today he has teamed with London digital music company Digimpro to use the new di music format to enhance his new single.
Moby’s new track Lift Me Up – released today – comes with the new di music player that gives fans the ability to edit and personalise tracks using alternative, original material that is also included with the single, and resave them as MP3 files. The scope of the alternative materials is unlimited, with Moby providing a number of alternative vocals, guitar, drums and base tracks.
Far beyond traditional remix software, di also allows for real time and randomly generated remixes using these alternative tracks. Available for both download and CD sales, the di player can produce almost infinite variations and works on all PCs and can be transferred to digital music players.
The new single contains enough alternative tracks to be able to create 3.96x1051 (that’s nearly four sexdecillion) versions. With that many combinations no two are ever going to be the same, so each version is truly personal.
As a famously forward-looking artist, Moby is very aware of the attraction of being able to remix your favourite music using authentic tracks.
“Anyone who loves music can see the benefits of the di format. It’s simple, interactive and rewarding. I had so many things that I wanted to do with Lift Me Up and now with di fans can see some of the other things I had in mind, and can come up with their own mixes as well,” Moby said.
Moby’s record label Mute expects the inclusion of di to significantly boost sales volumes.
Iain Forsyth, Digital Media Manager at Mute, Moby's record label, said: "I love finding things like the di format from Digimpro - the interactivity adds real value to a release - fans can get intimate with their favourite tracks and produce their own remixes. CD buyers remain loyal to the artist, and this is a great way to rejuvenate single sales."
"di is a really nice innovation that's great to play with, and gives artists and fans plenty of creative freedom. Our artists have jumped at the chance to be the first to use the new format and be at the forefront of the digital music revolution. This is a way to give more to their fans, which all our artists appreciate," he said.
UK hip hop veteran Roots Manuva has also announced di will be included on his upcoming single.
Will Ashon, owner of Big Dada, said: “I think that with the general decline of singles sales and in particular, the failure of CD singles to really capture the imagination of music buyers, the Digimpro player and file format genuinely offers something more to the fan base of an artist like Roots Manuva.”
“It's fun to play with, surprisingly powerful, and offers the listener a way 'inside' the music. Even studio professionals I've shown it to, surrounded by all the software under the sun, have been drawn in by the simplicity of the interface and the excellence of its application... It's fun!” Ashon said.
Rupert Evans, Managing Director of Digimpro, the developer and owner of di, said the idea came from the need for a new kind of format that was for all artists and music fans.
“The computer age has given us the ability to listen to music in exciting and sophisticated new ways. So far this potential has been largely untapped, but the di format brings these new possibilities to life in a really simple way for artists and fans alike,” Evans said.
“di offers artists new creative possibilities and enables the music industry to use a new format to drive sales. We are in discussions with a number of other labels and we’re confident di will become a standard inclusion on major single releases and add significant value to digital downloads,” he said.
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Digimpro is a privately held UK Limited company specialising in interactive music software applications. Its technology has been developed over a number of years and is patented in the EPU and the US with a patent pending in Japan.
Moby’s Lift Me Up and Roots Manuva’s Too Cold follow the successful debut of the di format with Erasure’s Breathe in January 2005.
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