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New Homes Direct, a website offering homes and apartments from developers at discounts of up to 20%, is being launched this month. This is the first website of its kind that allows properties to be reserved online by credit card.

Deals and discounts from New Homes Direct are available free to private buyers or investment buyers who join the New Homes Direct Property Investment Club, which costs only £250.

Ann Stanley, co-founder of New Homes Direct says:

“Many new buyers don’t realise that there are great deals to be had from Developers who are keen to get property moved on. To date buying property ‘off plan’ has been a secret known only to the professional property investors. Often Developers are prepared to discount the off plan price by as much as 20% in order to generate sales and we are going to make these big savings available to new buyers.”

“We also have a great service for property investors who can minimise their original outlay by getting the best possible deal from the developer or builder. If investors join our Property Investment Club they will get updates on new developments and beat the crowds to tie up great investment opportunities.”

“Other deals can also be had as Developers approach the end of their financial year or if the market is slow and they need to shift property fast. Ex-show homes can also be good bargains. Buyers can also be offered stamp duty paid, deposit paid, legal fees paid or furniture or carpet packages. Although many buyers may have seen some of these offers, New Homes has, in most cases, negotiated an additional 5% discount.”

New Homes Direct lets new buyers search through developments across the UK and in key overseas resorts, to find their ideal property at the right price. A wide variety of homes are available including property off plan, family homes and new or converted flats in city living hotspots. Property discounts range from 5% - 20%, but average 15%.

Developers can showcase their properties on the site on a ‘no-sale, no-fee’ basis.

Members and registered subscribers can obtain an "offer in principle" within 48 hours of applying for their mortgage online or by phone.

The unique feature of the New Homes Direct site is that it is the first property web site where you can reserve your property online using a debit or credit card!

The web site address is


For further information please contact:

Suzanne Orsler, SOPR, Tel 07813 131350 or e mail
Ann Stanley, New Homes Direct, Tel 07930 384443,

Note to Editors:

New Homes Direct
New Homes Direct is brand new online property service offering property direct from the developer or builder, with discounts of 10- 20%. The key to being able to offer large discounts is opening up the off plan option.

Typically property developers and builders will sell all or part of their development in advance, by selling property off plan. The developer can be prepared to provide incentives of as much as 20% in order to generate off plan sales.

Most off plan properties are sold for buy to let or as investment property. However, New Homes Direct off plan properties will also be available to the private buyers.

Buyers can reserve an off plan property online for as little as £500-1000, plus valuation and disbursement fees. Exchange is normally within 28 days (in order to secure the discounted price). Developers will require a 5-10% deposit at exchange. Once this initial investment has been made the buyer can be secure in the knowledge that the property is already worth an additional 10-20% and could also be increasing in value inline with house prices. The long gap between the exchange and completion date also gives buyers time to sell their house and get their finances in order.

Deals and discounts can also be available:
• at different times of the year – in order for developers to reach their end of year targets
• when the market is slow or to stimulate demand, e.g. during holiday periods or the winter, or when interest rates are increased
• when supply outstrips demand, for example in areas with lots of new developments
• as part of a phased development, where the second phase cannot commence until all the first phase is sold

Deals can include:
• Stamp duty paid
• All or part of the deposit paid
• Legal fees paid
• Furniture and carpet packages
• Further incentives and cash backs on completion
New Homes Direct has can normally negotiate up to an additional 5% on the developer’s normal offer.

Types of properties available
• Studio flats
• One, two and three (1, 2 & 3) bed room apartments and flats (including duplex and triplex)
• Terrace, semi-detached and detached family homes
• Overseas properties including villas and condos
• Modernised or newly converted apartments
• Second hand properties – New Homes Direct offers part-exchange properties from large developers. Buyers of our new properties can also sell their home free of charge on our site

Property search and email alerts
Buyers can search to see the current list of properties by:
• location - post code, town, county or country
• age or status - off plan, new build, conversion or older properties etc
• type of property - apartment, terraced, detached etc
• number of bedrooms
• price band

Property Investment Club
Investors joining the New Homes Direct Investors Club will receive advance notice of all developments and access the full range of services, including investor finance packages, deals and discounts. Membership is only £250 (plus VAT) and will be refunded when the investor reserves the first property (in the first year). Unlike other property clubs, there is no finder’s fee.

Members will receive advance email alerts of all new properties a full week before they are offered to the public, plus access to the member’s area and a range of additional services and discounts offered by our partners and advertisers.
To assist members of the Property Investment Club, New Homes Direct has partnered with two brokers with extensive experience in providing mortgage and finance for investment properties.

Online and telephone mortgage application
Registered subscribers - can also apply to a FSA accredited brokers for a mortgage online, over the phone or by personal consultation (with no broker’s fees).

Why there are no Agency/Finders Fees?
Buyers do not pay a "finders fee" for using our service, as New Homes Direct obtains its fee from the developer or builder.

This press release was distributed by ResponseSource Press Release Wire on behalf of SOPR in the following categories: Men's Interest, Home & Garden, Women's Interest & Beauty, Personal Finance, Business & Finance, Media & Marketing, Construction & Property, for more information visit