Press Release from Porter Research / Precedent Communications
FTSE-100’s web sites show significant improvement in a year when 43 were re-designed. Proof that getting the basics right is not that hard…
· Nearly 60% of companies now achieve a “good” or “very good” rating compared to only 35% last year
· All except one company has achieved a minimum score of 40%, which means for the first time we can conclude that the majority of sites are of a reasonable standard
· 3 companies retained their top 5 ranking from last year
· The highest climber has gone from 93rd position last year to 6th place this year
· Over three quarters of the companies surveyed have re-designed their web site in the last 2 years
These are the findings of the fourth annual web “Oscars”, which ranks the UK’s top 100 companies by the quality of the home pages of their corporate web sites. This fourth year of research carried out for Precedent Communications - a leading web design, development and communications agency - shows that:
The general standard of the Home Pages has increased this year. In 2003 the average rating was 55 percent and in 2004 it is nearly 63 percent.
In previous years we have considered those sites which rate over 60 percent of the available mark to be of a reasonable to high quality. This year we see that 58 percent have achieved this as opposed to 35 percent in 2003.
Conversely we have also considered those that scored 40 percent or less to be in need of serious attention. This year only the bottom site fell into this category as opposed to 14 sites in 2003.
We have commented previously that the majority of the sites “wallow in mediocrity”. This comment was due to the number of sites, which were left within the 40 and 60 percent bands, where they were not irredeemably bad, but nevertheless needed some attention. In 2003, 51 percent of the companies rated between 40 and 60 percent and in 2004 this figure is 39 percent.
This suggests that standards are getting higher, and since only one other site is rated below 40 percent this year this represents the first time that we can say that the majority of sites are of a reasonable standard.
The top five home pages are:
1 Yell Group (86% - 5th last year)
2= BG Group (83% - 12th last year)
2= Shell (83 % - 1st last year)
4 Allied Domecq plc (81.23% - 23rd last year)
5 Pearson (81% - 3rd last year)
The bottom five home pages are:
96 Next (41.23% - 97th last year)
97= Carnival (40.77% - 99th last year)
97= Scottish & Southern Energy plc (40.77% - 90th last year)
99 British Airways (40.59% - 35th last year)
100 Sage Group (39.18% - 81st last year)
The report: “The Fourth Annual Report on The Home Pages of the UK’s Top 100 Companies’ Corporate Web Sites” is published by Precedent Communications - Price £400 plus VAT. Copies can be ordered online at www.precedent.co.uk/reports
Notes for Editors: For further information call Adrian Porter on 020 7216 1328
Precedent Communications is a communications consultancy specialising in effective communication to a client’s diverse range of audiences using the full mix of digital and traditional communication channels. Precedent’s truly integrated and unique blend of design and development skills enables it to provide guidance and expertise across the whole spectrum of corporate communications.
Porter Research provides clients with the full range of research and usability services from Web site conception through to launch. The company can help clients diagnose and avert problems, which if left unidentified, would lead to the dramatic increase in costs of a site project. Clients include Department for Work and Pensions, BT, ARM, Friends Provident, and Westminster City Council.
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