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The first of five sales and support offices planned to be opened in China in 2005

Bracknell, UK (1st March 2005) - Magic Software Enterprises (Nasdaq: MGIC), a leading provider of state-of-the-art integration and development technology and City Ray (, Magic’s major business partner and distributor in China has announced the opening of Magic Software’s office in Shanghai, the first of five sales and support offices planned for opening across China in 2005 by Magic and City Ray.

City Ray and Magic Software have recently embarked on an ambitious plan to approach various entities in China’s government, trade, and industry sectors with Magic’s technology and products, to build infrastructure to best support customers in the region.

Magic Software began operations in China seven years ago via a distributor in Beijing and today, boasts over 1,000 customers across the country. Recently, Magic Software has signed distribution and representation agreements with two new entities and intensive training courses on the company’s technology and products have been provided to business partners and users at Shenzhen Polytechnic and Suzhou University.

“We are committed to bringing the advantages of Magic Software and its superior technology to the Chinese market,” commented Mr. Ricky NG, CEO of City Ray. “We feel that both eDeveloper and iBOLT deliver significant value to our client base and this coupled with our dedication to providing reliable service, will ensure the success of Magic China.”

“Our cooperation with City Ray is important to us and marks a significant milestone for Magic Software. City Ray provide us with an extensive client base, a diverse range of offices and support centers across China, and a team of highly-skilled personnel that will assist Magic in taking advantage of the huge potential that exists in China and its rapidly embarking IT markets,” said Menachem Hasfari CEO, Magic Software Enterprises.”

The Opening Ceremony will be held on March 1, 2005 at the location of the new office, China Minsheng Banking Building, 48 Weihai Road, Shanghai. The event will welcome several key speakers who will present such topics as Integration Challenges and Trends in Application Development.

For details and registration information, please contact Magic Software China,
Tel: +86 21 53857767, Fax: +86 21 53857600,, or visit


About Magic Software Enterprises

Magic Software Enterprises, a subsidiary of Formula Systems (Nasdaq: FORTY), develops, markets and supports software development, deployment and integration technology ( that enables enterprises to accelerate the process of building and deploying applications that can be rapidly customized and integrated with existing systems. Magic technology, applications and professional services are available through a global network of subsidiaries, distributors and Magic solutions partners in approximately 50 countries including the UK.

Except for the historical information contained herein, the matters discussed in this news release include forward-looking statements that may involve a number of risks and uncertainties. Actual results may vary significantly based upon a number of factors including, but not limited to, risks in product and technology development, market acceptance of new products and continuing product conditions, both here and abroad, release and sales of new products by strategic resellers and customers, and other risk factors detailed in the Company's most recent annual report and other filings with the Securities and Exchange Commission.

Company Contact:
Andy Peart
Magic Software Enterprises UK Ltd
01344 667000

Media Contact:
Sara Claridge
Marylebone Media Relations Ltd
0870 766 8482

This press release was distributed by ResponseSource Press Release Wire on behalf of Marylebone Media Relations in the following categories: Business & Finance, Computing & Telecoms, for more information visit