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Companies seek to make corporate information more widely available and more personalised

PMP Survey finds that business intelligence (BI) and corporate performance management (CPM) software is increasingly being adopted by non-experts.

Organisations are starting to make sophisticated analysis software such as BI and CPM packages available to a wider audience, according to a recent survey by PMP Research. Previously, such software was mainly used by specialists rather than end users.

The survey undertaken in conjunction with the Evaluation Centre used its subscription database for the sample.

Two-thirds of the companies polled (66%) say they use BI or CPM tools to analyse data from corporate data warehouses and 68% claim they are ‘very likely’ to carry on doing so in the future. Only 5% feel it is ‘not particularly likely’ that they will use BI or CPM technology.

Most (38%) report that such applications are now routinely deployed by non-specialists as part of their operational applications. In contrast, just 3% of companies say that BI and CPM tools are only used in a research capacity, and only 17% say they are limited to specialist analysts working on an ad hoc basis.

As part of this widening of access to analysis tools, companies are working hard to make the information provided via BI or CPM applications more personalised to the end user.

A third (33%) have already started this process, and 27% have plans to do so in the immediate future, with 24% considering this step. Only 9% maintain they have no need to increase personalisation.

The survey also reveals that companies continue to struggle with the quality of the data held in their enterprise systems. Along with improving the flow of management information, cited by 87%, improving data quality (65%) emerges as a key driver for implementing technology such as data warehousing.

Prior to implementing a data warehouse, most respondents feel their corporate data quality is ‘satisfactory’, with 33% calling it ‘bad’. While 7% reckon their data is ‘good’ at this point, a similar proportion (7%) label it ‘very bad’.

After implementation, half of all companies (51%) report their data quality is now ‘good’, up from the original 7%, and the proportion who feel it is ‘bad’ drops from 33% to 7%.

However, the proportion of those who describe data quality as ‘excellent’ only goes up from 2% to 4%, suggesting that while many companies see substantial improvements, creating a true gold standard for data is more difficult.

This does not seem to dampen the enthusiasm for building data warehouses, though, as nearly half the sample (46%) say their senior management has become more committed to the use of data warehousing in the past year, while 42% detect no change. Just 5% have spotted a weakening of interest.

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Note for editors:
About PMP Research
PMP Research, founded in 1990, is the leading European independent analyst firm and part
of PMP Group Services. The firm provides bespoke research, analysis and consultancy on a
UK, European or global basis, typically within the IT, telecoms and professional services

Clients include Accenture, KPMG, AT&T, Cisco, Oracle and SAP.

PMP Research being part of the PMP Group, has access to a database of over
68,000 individuals. This unique facility reduces cost and timescales for any project

Press enquiries:
For more information please contact Cliff Mills on 0870 908 8767 or email

About the Evaluation Centre is the website and service centre to assist buyers of software, services and technology in their procurement process. It achieves this by dividing the site into four areas a) Strategy - this part of the site help users build their IT and Business strategy b) Supplier Evaluation - this part has over 150 suppliers evaluation reports and lists an additional 1200 suppliers c) Implementation - this part of the site provides guidance in terms of implementation best practice and finally d) the Service Centre - this part of the site provides help desk facility.

Press enquiries:
For more information please contact Steve Markwell on 0870 908 8767 or email

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